The College of Communication and Media offers the Bachelor of Mass Communication and Media program with three specializations:

1. Bachelor of Mass Communication and Media - Digital Journalism:
   it is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
   It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
2. Bachelor of Mass Communication and Media - Advertising:
   It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
3. Bachelor of Mass Communication and Media - Public Relations:
   It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.

Vision

The program aligns with the vision of the college and university. It aspires to be a leading program in qualifying students in the fields of Journalism, Advertising, and Public Relations. Additionally, it aims to equip students with the necessary skills in scientific research to meet the demands of the labor market.

Mission

The program aims to prepare students with high-level skills in the fields of Journalism, Advertising, and Public Relations, in line with the advancements in modern communication.

Program Goals

1. Equipping students with the fundamental concepts and theories pertaining to communication and media.
2. Training and qualifying students to practice skilfully and efficiently in diverse fields of communication and media
3. Equipping students with essential skills for utilizing new technology in conducting research and studies in the fields of communication, media, and public opinion research.
4. Training students in the planning and preparation of media campaigns, as well as the design of advertising in various media platforms.
5. Providing institutions with experts in journalism, advertising, and public relations to effectively advance the fields of communication and media for the benefits of society.

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To obtain a Bachelor of Mass Communication, a student must successfully complete 123 credit hours, with a minimum Cumulative Grade Point Average (GPA) of 2 out of 4.

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Director of Communication and Media Program

College of Communication and Media
Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail(Al Ain): MassCommunication@aau.ac.ae
E-mail(Abu Dhabi): MassCommunication_ad@aau.ac.ae