Bachelor of Mass Communication and Media

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language : Arabic
  • Campuses: Al Ain & Abu Dhabi


About the program


The College of Communication and Media offers one program with three specializations:

  1. Bachelor of Mass Communication and Media - Digital Journalism:
    it is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
    It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
  2. Bachelor of Mass Communication and Media - Advertising:
    It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
  3. Bachelor of Mass Communication and Media - Public Relations:
    It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.



The program aligns with the vision of the college and university. It aspires to be a leading program in qualifying students in the fields of Journalism, Advertising, and Public Relations. Additionally, it aims to equip students with the necessary skills in scientific research to meet the demands of the labor market.



The program aims to prepare students with high-level skills in the fields of Journalism, Advertising, and Public Relations, in line with the advancements in modern communication.



  • To develop students' skills in the practice of journalism.
  • To train students in crafting effective advertising and marketing communications.
  • To equip students with robust scientific research capabilities in the fields of journalism and media studies.
  • To guide students in planning and executing media campaigns and advertisements.
  • To supply local ministries and institutions with specialists in public relations, journalism, and advertising.
  • To offer students opportunities for hands-on field training.
  • To foster closer ties between the University and local/regional organizations by training students in essential practical skills.
  • To provide students with opportunities for field training.
  • To train students in practical skills necessary to build closer ties between the University and local and regional organizations.

For more information about the Advertising and public Relations visit: 

Admission Requirements

  • UAE Secondary School Certificate (Science/Advance, Or General, Or Elite) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60%.
  • Students who have obtained a Secondary School Certificate with (less than 60%) may be accepted, provided they enroll in (3) remedial courses for one semester from outside the program curriculum, which will not be counted in the cumulative GPA. The selection of these courses is based on the specialization and relevant grades in high school and includes subjects such as; (Mathematics, Physics, Chemistry, Biology, Arabic Language, and English Language).

Graduation Requirements

To obtain a Bachelor of Mass Communication, a student must successfully complete 123 credit hours, with a minimum Cumulative Grade Point Average (GPA) of 2 out of 4.

Contact us

Director of Communication and Media Program

College of Communication and Media
Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail(Al Ain):
E-mail(Abu Dhabi):