Bachelor of Mass Communication and Media

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language :
  • Campuses: Al Ain & Abu Dhabi

Overview

About the program

 

The College of Communication and Media offers one program with three specializations:

  1. Bachelor of Mass Communication and Media - Journalism:
    It is designed to achieve the following objectives: To develop students’ perceptions of the changing roles of journalism in both locally, regionally and globally, and sharpening their skills in publishing, editing, producing and conducting research in the field of journalism, as well as to be able them to interact with technological community.
  2. Bachelor of Mass Communication and Media - Advertising:
    It is designed to provide the students with the basic knowledge in the field of Advertising, its techniques, develop creative thinking skills and find the appropriate solutions to advertising problems, and graduate students who are able to design, plan, implement and evaluate advertising campaigns.
  3. Bachelor of Mass Communication and Media - Public Relations:
    It seeks provide the students with the basic knowledge, principles and foundations of public relations and ways of dealing with mass media in various institutions, and keep them aware with the latest international developments in the PR.

 

Vision

The program adheres to the vision of the college and university, and looks forward to be a leading program in qualifying students in the fields of Journalism, Advertising and Public Relations, as well as enable the students to have the skills in scientific research and required to meet the needs of the labour market.

 

Mission

The program appearances to prepare high-skilled students in the fields of Journalism, Advertising and Public Relations in line with the development of modern communication technology.

 

Objectives

  • To develop the skills of students in the practice of journalism by providing them with basic theories and concepts that help them to practice the profession of journalism.  
  • To train students in mastering the skills of writing advertising and marketing communication.  
  • To qualify students to practice journalism and news gathering, editing, designing and press ejecting.  
  • To provide students with the skills necessary for research, media studies and public opinion research using the latest technology so special. 
  • To train students in the skills of planning media campaigns and advertising as well as advertising in various media.  
  • To give the students scientific research skills in the fields of journalism, and prepare them for work in the local and international media. 
  • To provide local ministries and institutions with specialized people in the areas of public relations, journalism, and advertising, to be able to promote the media for contribution to overall national development needs of society. 
  • To provide students with opportunities for field training, connecting theoretical education with field work, and to communicate with the various institutions of society.
  • To train students in practical skills necessary to build closer ties between the University and local and regional organizations, using the latest means of written, visual and audio communication.

For more information about the Advertising and public Relations visit: 

Admission Requirements

  • UAE secondary school certificate (Science or Arts) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60%, or Technical Certificate with a minimum average of 65% approved by the Ministry of Education.
  •  A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:
EmSATTOEFL ITPTOEFL iBTIELTSEsol
950 450 45 4.5 B1-A2

Graduation Requirements

To obtain a Bachelor of Mass Communication, a student must successfully complete 123 credit hours, with a minimum Cumulative Grade Point Average (GPA) of 2 out of 4.

Contact Us

Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail: Communication@aau.ac.ae