The Bachelor of Mass Communication and Media program in Digital Journalism is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
| Learning Outcomes of the Mass Communication and Media – Digital Journalism | Aligned withL7 QEF Descriptors | |
|---|---|---|
| 1 | Define the terms and concepts of communication and media sciences and its foundations, theories, rules, ethics and legislation. | QFE 1, 3, 8 |
| 2 | Know the basics of scientific research in the fields of communication and media, and the steps of its construction and implementation. | QFE 4, 5, 7, 9, 10, 11 |
| 3 | Practice Critical thinking to analysis emerging phenomena and communication and media issues. | QFE 1, 2, 3, 5, 8 |
| 4 | Use Modern technology at all stages of the media materials production, from collection information and data to publishing. | QFE 6,7, 9, 10, 11 |
| 5 | Produce specialized media materials that take into account professional and ethical standards and media legal code. | QFE 2, 9, 11 |
| 6 | Perform tasks within a team and under work pressures, within the specific requirements and obligations. | QFE 4, 5, 7, 10, 11 |
| 7 | Master writing, editing, directing, producing and publishing various traditional and digital journalistic materials. | QFE 3, 4, 5, 7, 10, 11 |
| 8 | Master the skills of professional photojournalism and produce photos in accordance with professional, ethical, and legal standards of journalism. | QFE 1, 3, 4, 5, 7, 10, 11 |
| Course No | Course Title | CR.H. | Prerequisite |
|---|---|---|---|
| First: General University Education (33) CR.H. | |||
| (1) Compulsory Courses (27) CR.H. | |||
| 0102120 | Computer Skills | 3 | |
| 0201111A | Science and Life | 3 | |
| 0401120 | English (1) | 3 | |
| 0401121 | English (2) | 3 | 0401120 |
| 0405100 | Arabic Language | 3 | |
| 0406110 | Islamic Culture | 3 | |
| 0409103 | UAE Studies | 3 | |
| 0501170A | Fund. of Innovation and Entrepreneurship | 3 | |
| 0508203A | Scientific Research Methodology | 3 | |
| (2) Elective Courses (6) CR.H. | |||
| The student is required to choose Only One course from each of the following groups: | |||
| (a) Society and Civilization (3) CR.H. | |||
| 0406100 | Arabs and Muslims' Contributions to Arts and Science | 3 | |
| 0408100A | Introduction to Psychology | 3 | |
| 0408101A | Physical Education & Health | 3 | |
| 0409100 | Ethical Awareness | 3 | |
| 0409102 | Environmental Awareness | 3 | |
| (b) Managerial Skills (3) CR.H. | |||
| 0303100 | Law and Society | 3 | |
| 0408103 | Thinking Skills | 3 | |
| 0408104 | Self-Assessment | 3 | |
| 0501100 | Introduction to Time Management | 3 | |
| 0501150 | Leadership and Teamwork | 3 | |
| Second: Compulsory College Requirements (51) CR.H. | |||
| 0102411A | Multimedia | 3 | 0102120 |
| 0405312 | Literary and Artistic Criticism | 3 | |
| 0501200A | Principles of Management | 3 | |
| 0504200A | Marketing Management | 3 | |
| 0506423A | Web Design | 3 | 0102120 |
| 0509100 | Principles of Economics | 3 | |
| 0601200 | Introduction to Traditional and Digital Journalism | 3 | |
| 0601201 | Mass Communication Law and Ethics | 3 | 0601200 |
| 0601202 | Mass Media in the UAE | 3 | |
| 0601203 | Introduction to Political Science | 3 | |
| 0601204 | Communication Theories | 3 | |
| 0602200 | Introduction to Advertising | 3 | 0509100 |
| 0602201 | Introduction to Fine Arts | 3 | |
| 0602202 | Digital Photography | 3 | |
| 0602203 | Mass Comm. Research Methods | 3 | 0508203A |
| 0603200 | Introduction to Public Relations | 3 | |
| 0603201 | Public Opinion | 3 | 0603200 |
| Third: Specialization Courses (39) CR.H. | |||
| (1) Compulsory Courses (30) CR.H. | |||
| 0601311 | Writing for digital journalism | 3 | 0601200 |
| 0601321 | News Editing for Digital Journalism | 3 | 0601311 |
| 0601340E | Digital Photojournalism | 3 | 0602202 |
| 0601350E | Computer Graphic | 3 | 0102411A |
| 0601351 | Mobile journalism (MOJO) | 3 | 0601311 & 0601340E |
| 0601460 | Social Media Journalism | 3 | 0601311 |
| 0601471 | Data Journalism | 3 | 0601311 |
| 0601482 | Digital journalism Production | 3 | 90 CR.H. |
| 0601491 | Internship for digital journalism | 3 | 90 CR.H. |
| 0601498 | Graduation Project for digital journalism | 3 | 90 CR.H. |
| (2) Elective Courses (9) CR.H. | |||
| 0601320 | Investigative Journalism | 3 | 0601200 |
| 0601411E | Media translation | 3 | 0401121 & 0601200 |
| 0601461 | Digital storytelling | 3 | 0601311 |
| 0601462 | The Art of Diction | 3 | 0601204 |
| 0601481 | Online Journalism Campaigns | 3 | 0601200 |
| 0601483 | Visual communication | 3 | 0601200 |
| 0603202 | The Art of Persuasion | 3 | 0601204 |
| Course Code | Course Name | Textbook Title | Name of Authors | publisher | Year of Publication |
|---|---|---|---|---|---|
| 0603202 | The Art of Persuasion | The art of persuasion | Henry Manz | Galilee Library | 2016 |
| 0601481 | Journalism Campaigns | Media awareness campaigns | Abdul latif Aloufi | King Saud University’s Publications | 2012 |
| 0102411 A | Multimedia | Multimedia design and production | Tariq Esmael Mohammed, Translation of Nasruddin Ayadi and Sadiq Rabeh | Dar AL Afaq Almushreqa | 2018 |
| Multimedia Foundations: Core Concepts for Digital Design | Vic Costello | 2nd2016 | |||
| 0506423A | Web Design | Responsive Web Design with Adobe Photoshop | Dan Rose | Adobe Press | 2015 |
| 0601200 | Introduction to Journalism | Introduction to traditional and digital journalism | Dr. Hussein Ali Ibrahim Al Falahi | University Book House | 2017 |
| 0601201 | Mass Communication Law and Ethics | Laws and ethics of media work | Dr. Hosny Mohamed Nasr | University Book House | 2017 |
| 0601202 | Mass Media in UAE | Media in UAE | Dr. Fawzia Al Ali | Al Falah Library | 2016 |
| 0602200 | Introduction to advertising | Advertising foundations and principles | Dr. Alnoor Dafullah Ahmad | University Book House | 2016 |
| 0602201 | Introduction to Fine Arts | Gateways to Art: Understanding the Visual Arts | Debra J. DeWitte , Ralph M. Larmann , M. Kathryn Shields | Thames & Hudson | 2015 |
| 0602202 | Digital photography | Secrets of Digital Photography (5 Parts) | Scott Kilby | Arab Science House | 2014 |
| 0602203 | Mass Communication Research Methods | Media Research Methods | Dr. Saad Suleiman Al Mashhadani | University Book House | 2017 |
| 0603200 | Introduction to Public Relations | Introduction to Public Relations | Dr. Reham Ali Noir | University Book House | 2017 |
| 0603201 | Public Opinion | Introduction to public opinion | Dr. Kamil Khurshid | Dar Osama | 2015 |
