Bachelor of Mass Communication and Media - Digital Journalism

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language :
  • Campuses: Al Ain & Abu Dhabi



The Bachelor of Mass Communication and Media program in Digital Journalism is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.


Learning Outcomes

Learning Outcomes of the Mass Communication and Media –   Digital JournalismAligned withL7 QEF Descriptors
1 Define the terms and concepts of communication and media sciences and its foundations, theories, rules, ethics and legislation. QFE 1, 3, 8
2 Know the basics of scientific research in the fields of communication and media, and the steps of its construction and implementation. QFE 4, 5, 7, 9, 10, 11
3 Practice Critical thinking to analysis emerging phenomena and communication and media issues. QFE 1, 2, 3, 5, 8
4 Use Modern technology at all stages of the media materials production, from collection information and data to publishing. QFE 6,7, 9, 10, 11
5 Produce specialized media materials that take into account professional and ethical standards and media legal code. QFE 2, 9, 11
6 Perform tasks within a team and under work pressures, within the specific requirements and obligations. QFE 4, 5, 7, 10, 11
7 Master writing, editing, directing, producing and publishing various traditional and digital journalistic materials. QFE 3, 4, 5, 7, 10, 11
8 Master the skills of professional photojournalism and produce photos in accordance with professional, ethical, and legal standards of journalism. QFE 1, 3, 4, 5, 7, 10, 11


Job Opportunities

  • Practicing journalism in publications, newspapers, and websites

Study Plan


Guidance Plan

Course Descriptions


Course CodeCourse NameTextbook TitleName of AuthorspublisherYear of Publication
0603202 The Art of Persuasion The art of persuasion Henry Manz Galilee Library 2016
0601481 Journalism Campaigns Media awareness campaigns Abdul latif Aloufi King Saud University’s Publications 2012
0102411 A  Multimedia  Multimedia design and production Tariq Esmael Mohammed, Translation of Nasruddin Ayadi and Sadiq Rabeh Dar AL Afaq Almushreqa 2018
Multimedia Foundations: Core Concepts for Digital Design   Vic Costello    2nd2016
0506423A Web Design Responsive Web Design with Adobe Photoshop Dan Rose Adobe Press 2015
0601200 Introduction to Journalism Introduction to traditional and digital journalism Dr. Hussein Ali Ibrahim Al Falahi University Book House 2017
0601201 Mass Communication Law and Ethics Laws and ethics of media work Dr. Hosny Mohamed Nasr University Book House 2017
0601202 Mass Media in UAE Media in UAE Dr. Fawzia Al Ali Al Falah Library 2016
0602200 Introduction to advertising Advertising foundations and principles Dr. Alnoor Dafullah Ahmad University Book House 2016
0602201 Introduction to Fine Arts Gateways to Art: Understanding the Visual Arts Debra J. DeWitte , Ralph M. Larmann , M. Kathryn Shields Thames & Hudson 2015
0602202 Digital photography Secrets of Digital Photography (5 Parts) Scott Kilby Arab Science House 2014
0602203 Mass Communication Research Methods Media Research Methods Dr. Saad Suleiman Al Mashhadani University Book House 2017
0603200 Introduction to Public Relations Introduction to Public Relations Dr. Reham Ali Noir University Book House 2017
0603201 Public Opinion Introduction to public opinion Dr. Kamil Khurshid Dar Osama 2015