The Bachelor of Mass Communication and Media program in Digital Journalism is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
| Learning Outcomes of the Mass Communication and Media – Digital Journalism | Aligned withL7 QEF Descriptors | |
|---|---|---|
| 1 | Define the terms and concepts of communication and media sciences and its foundations, theories, rules, ethics and legislation. | QFE 1, 3, 8 |
| 2 | Know the basics of scientific research in the fields of communication and media, and the steps of its construction and implementation. | QFE 4, 5, 7, 9, 10, 11 |
| 3 | Practice Critical thinking to analysis emerging phenomena and communication and media issues. | QFE 1, 2, 3, 5, 8 |
| 4 | Use Modern technology at all stages of the media materials production, from collection information and data to publishing. | QFE 6,7, 9, 10, 11 |
| 5 | Produce specialized media materials that take into account professional and ethical standards and media legal code. | QFE 2, 9, 11 |
| 6 | Perform tasks within a team and under work pressures, within the specific requirements and obligations. | QFE 4, 5, 7, 10, 11 |
| 7 | Master writing, editing, directing, producing and publishing various traditional and digital journalistic materials. | QFE 3, 4, 5, 7, 10, 11 |
| 8 | Master the skills of professional photojournalism and produce photos in accordance with professional, ethical, and legal standards of journalism. | QFE 1, 3, 4, 5, 7, 10, 11 |
Course No
Course Title
CR.H.
Prerequisite
First: General University Education (33) CR.H.
(1) Compulsory Courses (27) CR.H.
0102120
Computer Skills
3
0201111A
Science and Life
3
0401120
English (1)
3
0401121
English (2)
3
0401120
0405100
Arabic Language
3
0406110
Islamic Culture
3
0408100A
Introduction to Psychology
3
0501170A
Fund. of Innovation and Entrepreneurship
3
0508203A
Scientific Research Methodology
3
(2) Elective Courses (6) CR.H.
The student is required to choose Only One course from each of the following groups:
(a) Society and Civilization (3) CR.H.
0406100
Arabs and Muslims' Contributions to Arts and Science
3
0408101A
Physical Education & Health
3
0409100
Ethical Awareness
3
0409101
Arab Society
3
0409102
Environmental Awareness
3
(b) Managerial Skills (3) CR.H.
0303100
Law and Society
3
0408103
Thinking Skills
3
0408104
Self-Assessment
3
0501100
Introduction to Time Management
3
0501150
Leadership and Teamwork
3
Second: Compulsory College Requirements (51) CR.H.
0102411A
Multimedia
3
0102120
0405312
Literary and Artistic Criticism
3
0501200A
Principles of Management
3
0504200A
Marketing Management
3
0506423A
Web Design
3
0102120
0509100
Principles of Economics
3
0601200
Introduction to Traditional and Digital Journalism
3
0601201
Mass Communication Law and Ethics
3
0601200
0601202
Mass Media in the UAE
3
0601203
Introduction to Political Science
3
0601204
Communication Theories
3
0602200
Introduction to Advertising
3
0509100
0602201
Introduction to Fine Arts
3
0602202
Digital Photography
3
0602203
Mass Comm. Research Methods
3
0508203A
0603200
Introduction to Public Relations
3
0603201
Public Opinion
3
0603200
Third: Specialization Courses (39) CR.H.
(1) Compulsory Courses (30) CR.H.
0601311
Writing for digital journalism
3
0601200
0601321
News Editing for Digital Journalism
3
0601311
0601340E
Digital Photojournalism
3
0602202
0601350E
Computer Graphic
3
0102411A
0601351
Mobile journalism (MOJO)
3
0601311 & 0601340E
0601460
Social Media Journalism
3
0601311
0601471
Data Journalism
3
0601311
0601482
Digital journalism Production
3
90 CR.H.
0601491
Internship for digital journalism
3
90 CR.H.
0601498
Graduation Project for digital journalism
3
90 CR.H.
(2) Elective Courses (9) CR.H.
0601320
Investigative Journalism
3
0601200
0601411E
Media translation
3
0401121 & 0601200
0601461
Digital storytelling
3
0601311
0601462
The Art of Diction
3
0601204
0601481
Online Journalism Campaigns
3
0601200
0601483
Visual communication
3
0601200
0603202
The Art of Persuasion
3
0601204
| Course Code | Course Name | Textbook Title | Name of Authors | publisher | Year of Publication |
|---|---|---|---|---|---|
| 0603202 | The Art of Persuasion | The art of persuasion | Henry Manz | Galilee Library | 2016 |
| 0601481 | Journalism Campaigns | Media awareness campaigns | Abdul latif Aloufi | King Saud University’s Publications | 2012 |
| 0102411 A | Multimedia | Multimedia design and production | Tariq Esmael Mohammed, Translation of Nasruddin Ayadi and Sadiq Rabeh | Dar AL Afaq Almushreqa | 2018 |
| Multimedia Foundations: Core Concepts for Digital Design | Vic Costello | 2nd2016 | |||
| 0506423A | Web Design | Responsive Web Design with Adobe Photoshop | Dan Rose | Adobe Press | 2015 |
| 0601200 | Introduction to Journalism | Introduction to traditional and digital journalism | Dr. Hussein Ali Ibrahim Al Falahi | University Book House | 2017 |
| 0601201 | Mass Communication Law and Ethics | Laws and ethics of media work | Dr. Hosny Mohamed Nasr | University Book House | 2017 |
| 0601202 | Mass Media in UAE | Media in UAE | Dr. Fawzia Al Ali | Al Falah Library | 2016 |
| 0602200 | Introduction to advertising | Advertising foundations and principles | Dr. Alnoor Dafullah Ahmad | University Book House | 2016 |
| 0602201 | Introduction to Fine Arts | Gateways to Art: Understanding the Visual Arts | Debra J. DeWitte , Ralph M. Larmann , M. Kathryn Shields | Thames & Hudson | 2015 |
| 0602202 | Digital photography | Secrets of Digital Photography (5 Parts) | Scott Kilby | Arab Science House | 2014 |
| 0602203 | Mass Communication Research Methods | Media Research Methods | Dr. Saad Suleiman Al Mashhadani | University Book House | 2017 |
| 0603200 | Introduction to Public Relations | Introduction to Public Relations | Dr. Reham Ali Noir | University Book House | 2017 |
| 0603201 | Public Opinion | Introduction to public opinion | Dr. Kamil Khurshid | Dar Osama | 2015 |
