The Bachelor of Mass Communication and Media program in Digital Journalism is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.
Learning Outcomes of the Mass Communication and Media – Digital Journalism | Aligned withL7 QEF Descriptors | |
---|---|---|
1 | Know the concepts of communication and media sciences, Theories, Ethical considerations, and legal frameworks. | QFE 1, 3, 8 |
2 | Explain the fundamental principles of scientific research in the fields of communication and media | QFE 4, 5, 7, 9, 10, 11 |
3 | Analyze emerging phenomena as well as communication and media issues. | QFE 1, 2, 3, 5, 8 |
4 | Uses new technology throughout all phases of media materials production. | QFE 6,7, 9, 10, 11 |
5 | Create specialized media content while adhering professional, ethical standards, and media laws. | QFE 2, 9, 11 |
6 | works within a team to accomplish assigned tasks. | QFE 4, 5, 7, 10, 11 |
7 | Master writing, editing, directing, producing and publishing various traditional and digital journalistic arts. | QFE 3, 4, 5, 7, 10, 11 |
8 | Master writing, editing, directing, producing and publishing various traditional and digital journalistic arts. | QFE 1, 3, 4, 5, 7, 10, 11 |
Course No | Course Title | CR.H. | Prerequisite |
---|---|---|---|
First: General University Education (33) CR.H. | |||
(1) Compulsory Courses (27) CR.H. | |||
0102120 | Computer Skills | 3 | |
0201111A | Science and Life | 3 | |
0401120 | English (1) | 3 | |
0401121 | English (2) | 3 | 0401120 |
0405100 | Arabic Language | 3 | |
0406110 | Islamic Culture | 3 | |
0409103 | UAE Studies | 3 | |
0501170A | Fund. of Innovation and Entrepreneurship | 3 | |
0508203A | Scientific Research Methodology | 3 | |
(2) Elective Courses (6) CR.H. | |||
The student is required to choose Only One course from each of the following groups: | |||
(a) Society and Civilization (3) CR.H. | |||
0406100 | Arabs and Muslims' Contributions to Arts and Science | 3 | |
0408100A | Introduction to Psychology | 3 | |
0408101A | Physical Education & Health | 3 | |
0409100 | Ethical Awareness | 3 | |
0409102 | Environmental Awareness | 3 | |
(b) Managerial Skills (3) CR.H. | |||
0303100 | Law and Society | 3 | |
0408103 | Thinking Skills | 3 | |
0408104 | Self-Assessment | 3 | |
0501100 | Introduction to Time Management | 3 | |
0501150 | Leadership and Teamwork | 3 | |
Second: Compulsory College Requirements (51) CR.H. | |||
0102411A | Multimedia | 3 | 0102120 |
0405312 | Literary and Artistic Criticism | 3 | |
0501200A | Principles of Management | 3 | |
0504200A | Marketing Management | 3 | |
0506423A | Web Design | 3 | 0102120 |
0509100 | Principles of Economics | 3 | |
0601200 | Introduction to Traditional and Digital Journalism | 3 | |
0601201 | Mass Communication Law and Ethics | 3 | 0601200 |
0601202 | Mass Media in the UAE | 3 | |
0601203 | Introduction to Political Science | 3 | |
0601204 | Communication Theories | 3 | |
0602200 | Introduction to Advertising | 3 | 0509100 |
0602201 | Introduction to Fine Arts | 3 | |
0602202 | Digital Photography | 3 | |
0602203 | Mass Comm. Research Methods | 3 | 0508203A |
0603200 | Introduction to Public Relations | 3 | |
0603201 | Public Opinion | 3 | 0603200 |
Third: Specialization Courses (39) CR.H. | |||
(1) Compulsory Courses (30) CR.H. | |||
0601311 | Writing for digital journalism | 3 | 0601200 |
0601321 | News Editing for Digital Journalism | 3 | 0601311 |
0601340E | Digital Photojournalism | 3 | 0602202 |
0601350E | Computer Graphic | 3 | 0102411A |
0601351 | Mobile journalism (MOJO) | 3 | 0601311 & 0601340E |
0601460 | Journalism and Social Media | 3 | 0601311 |
0601471 | Data Journalism | 3 | 0601311 |
0601482 | Content creation for Digital Journalism | 3 | 90 CR.H. |
0601491 | Internship for digital journalism | 3 | 90 CR.H. |
0601498 | Graduation Project for digital journalism | 3 | 90 CR.H. |
(2) Elective Courses (9) CR.H. | |||
0601320 | Investigative Journalism | 3 | 0601200 |
0601411E | Media translation | 3 | 0401121 & 0601200 |
0601461 | Digital storytelling | 3 | 0601311 |
0601462 | The Art of Diction | 3 | 0601204 |
0601481 | Digital Journalism Campaign | 3 | 0601200 |
0601483 | Visual communication | 3 | 0601200 |
0603202 | The Art of Persuasion | 3 | 0601204 |