Bachelor of Mass Communication and Media - Digital Journalism

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language : Arabic
  • Campuses: Al Ain & Abu Dhabi

Overview

Overview

The Bachelor of Mass Communication and Media program in Digital Journalism is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.

 

Learning Outcomes

Learning Outcomes of the Mass Communication and Media –   Digital JournalismAligned withL7 QEF Descriptors
1 Know the concepts of communication and media sciences, Theories, Ethical considerations, and legal frameworks. QFE 1, 3, 8
2 Explain the fundamental principles of scientific research in the fields of communication and media QFE 4, 5, 7, 9, 10, 11
3 Analyze emerging phenomena as well as communication and media issues. QFE 1, 2, 3, 5, 8
4 Uses new technology throughout all phases of media materials production. QFE 6,7, 9, 10, 11
5 Create specialized media content while adhering professional, ethical standards, and media laws. QFE 2, 9, 11
6 works within a team to accomplish assigned tasks. QFE 4, 5, 7, 10, 11
7 Master writing, editing, directing, producing and publishing various traditional and digital journalistic arts. QFE 3, 4, 5, 7, 10, 11
8 Master writing, editing, directing, producing and publishing various traditional and digital journalistic arts. QFE 1, 3, 4, 5, 7, 10, 11

 

Program Goals

  1. Equipping students with the fundamental concepts and theories pertaining to the fields of communication and media.
  2. Training and qualifying students to practice skilfully and efficiently in diverse fields of communication and media
  3. Equipping students with essential skills for utilizing new technology in conducting research and studies in the fields of communication, media, and public opinion research.
  4. Training students in the planning and preparation of media campaigns, as well as the design of advertising in various media platforms.
  5. Providing institutions with experts in journalism, advertising, and public relations to effectively advance the fields of communication and media for the benefits of society.

 

Job Opportunities

  • Practicing journalism in publications, newspapers, and websites

Study Plan

Print

Guidance Plan

Course Descriptions

Textbooks