Bachelor of Mass Communication and Media - Digital Journalism

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language :
  • Campuses: Al Ain & Abu Dhabi

Overview

Overview

The Bachelor of Mass Communication and Media program in Digital Journalism is designed in line with the requirements of the labour market and the major transformations imposed by new communication technology in the field of journalism and media. It deals with the means and methods of communicating information to the public, and the dependence of press institutions and their public on the media and digital media tools including the Internet and its applications, e-journalism, electronic portals, blogs, and social networks.
It is, therefore, necessary to shift to teaching students of the major the knowledge and arts of these media and their uses in the field of journalism and media. It aims to equip the students with the necessary skills to plan, design and produce digital press content, methods including methods of writing and editing materials. It also aims to give the students the ability to digital productions for each interactive platform according to ethical and professional standards in the field.

 

Learning Outcomes

Learning Outcomes of the Mass Communication and Media –   Digital JournalismAligned withL7 QEF Descriptors
1 Define the terms and concepts of communication and media sciences and its foundations, theories, rules, ethics and legislation. QFE 1, 3, 8
2 Know the basics of scientific research in the fields of communication and media, and the steps of its construction and implementation. QFE 4, 5, 7, 9, 10, 11
3 Practice Critical thinking to analysis emerging phenomena and communication and media issues. QFE 1, 2, 3, 5, 8
4 Use Modern technology at all stages of the media materials production, from collection information and data to publishing. QFE 6,7, 9, 10, 11
5 Produce specialized media materials that take into account professional and ethical standards and media legal code. QFE 2, 9, 11
6 Perform tasks within a team and under work pressures, within the specific requirements and obligations. QFE 4, 5, 7, 10, 11
7 Master writing, editing, directing, producing and publishing various traditional and digital journalistic materials. QFE 3, 4, 5, 7, 10, 11
8 Master the skills of professional photojournalism and produce photos in accordance with professional, ethical, and legal standards of journalism. QFE 1, 3, 4, 5, 7, 10, 11

 

Job Opportunities

  • Practicing journalism in publications, newspapers, and websites

Study Plan

Course No Course Title CR.H. Prerequisite
First: General University Education (33) CR.H.
(1) Compulsory Courses (27) CR.H.
0102120 Computer Skills 3  
0201111A Science and Life 3  
0401120 English (1) 3  
0401121 English (2) 3 0401120
0405100 Arabic Language 3  
0406110 Islamic Culture 3  
0408100A Introduction to Psychology 3  
0501170A Fund. of Innovation and Entrepreneurship 3  
0508203A Scientific Research Methodology 3  
(2) Elective Courses (6) CR.H.
The student is required to choose Only One course from each of the following groups:
(a) Society and Civilization (3) CR.H.
0406100 Arabs and Muslims' Contributions to Arts and Science 3  
0408101A Physical Education & Health 3  
0409100 Ethical Awareness 3  
0409101 Arab Society 3  
0409102 Environmental Awareness 3  
(b) Managerial Skills (3) CR.H.
0303100 Law and Society 3  
0408103 Thinking Skills 3  
0408104 Self-Assessment 3  
0501100 Introduction to Time Management 3  
0501150 Leadership and Teamwork 3  
Second: Compulsory College Requirements (51) CR.H.
0102411A Multimedia 3 0102120
0405312 Literary and Artistic Criticism 3  
0501200A Principles of Management 3  
0504200A Marketing Management 3  
0506423A Web Design 3 0102120
0509100 Principles of Economics 3  
0601200 Introduction to Traditional and Digital Journalism 3  
0601201 Mass Communication Law and Ethics 3 0601200
0601202 Mass Media in the UAE 3  
0601203 Introduction to Political Science 3  
0601204 Communication Theories 3  
0602200 Introduction to Advertising 3 0509100
0602201 Introduction to Fine Arts 3  
0602202 Digital Photography 3  
0602203 Mass Comm. Research Methods 3 0508203A
0603200 Introduction to Public Relations 3  
0603201 Public Opinion 3 0603200
Third: Specialization Courses (39) CR.H.
(1) Compulsory Courses (30) CR.H.
0601311 Writing for digital journalism 3 0601200
0601321 News Editing for Digital Journalism 3 0601311
0601340E Digital Photojournalism 3 0602202
0601350E Computer Graphic 3 0102411A
0601351 Mobile journalism (MOJO) 3 0601311 & 0601340E
0601460 Social Media Journalism 3 0601311
0601471 Data Journalism 3 0601311
0601482 Digital journalism Production 3 90 CR.H.
0601491 Internship for digital journalism 3 90 CR.H.
0601498 Graduation Project for digital journalism 3 90 CR.H.
(2) Elective Courses (9) CR.H.
0601320 Investigative Journalism 3 0601200
0601411E Media translation 3 0401121 & 0601200
0601461 Digital storytelling 3 0601311
0601462 The Art of Diction 3 0601204
0601481 Online Journalism Campaigns 3 0601200
0601483 Visual communication 3 0601200
0603202 The Art of Persuasion 3 0601204


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Guidance Plan

Course Descriptions

Textbooks

Course CodeCourse NameTextbook TitleName of AuthorspublisherYear of Publication
0603202 The Art of Persuasion The art of persuasion Henry Manz Galilee Library 2016
0601481 Journalism Campaigns Media awareness campaigns Abdul latif Aloufi King Saud University’s Publications 2012
0102411 A  Multimedia  Multimedia design and production Tariq Esmael Mohammed, Translation of Nasruddin Ayadi and Sadiq Rabeh Dar AL Afaq Almushreqa 2018
Multimedia Foundations: Core Concepts for Digital Design   Vic Costello    2nd2016
0506423A Web Design Responsive Web Design with Adobe Photoshop Dan Rose Adobe Press 2015
0601200 Introduction to Journalism Introduction to traditional and digital journalism Dr. Hussein Ali Ibrahim Al Falahi University Book House 2017
0601201 Mass Communication Law and Ethics Laws and ethics of media work Dr. Hosny Mohamed Nasr University Book House 2017
0601202 Mass Media in UAE Media in UAE Dr. Fawzia Al Ali Al Falah Library 2016
0602200 Introduction to advertising Advertising foundations and principles Dr. Alnoor Dafullah Ahmad University Book House 2016
0602201 Introduction to Fine Arts Gateways to Art: Understanding the Visual Arts Debra J. DeWitte , Ralph M. Larmann , M. Kathryn Shields Thames & Hudson 2015
0602202 Digital photography Secrets of Digital Photography (5 Parts) Scott Kilby Arab Science House 2014
0602203 Mass Communication Research Methods Media Research Methods Dr. Saad Suleiman Al Mashhadani University Book House 2017
0603200 Introduction to Public Relations Introduction to Public Relations Dr. Reham Ali Noir University Book House 2017
0603201 Public Opinion Introduction to public opinion Dr. Kamil Khurshid Dar Osama 2015