Bachelor of Mass Communication and Media - Public Relations

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language :
  • Campuses : Al Ain & Abu Dhabi

Overview

Overview

The aim of the Bachelor of Mass Communication in Public Relation is to establish a solid foundation for its students on the essential elements, principles, and foundations of public relations and approaches for relationship building, stakeholder and media management. Students will learn about the latest international developments in the field of public relations and be given practical opportunities to develop their skills, enabling them to be competitive in the labor market after graduation.    

 

Learning Outcomes

  • Identifies what are the public relations and organizational aspects of a professional and ethical application.
  • Determines the role of public relations in crisis management and risks.
  • Analyzes the problems of facing public relations and media relations along with their resolutions.
  • Manifests the roles of strategic planning in public relations.
  • Employs the skills of scientific research in developing plans for public relations and ways of developing them.
  • Employs modern technology to document public relations between different organizations.

 

Job Opportunities

  • Public Relations Officer
  • Public relations management in government organizations or private companies.
  • Event management. 

Admission Requirements

  • UAE secondary school certificate (Science or Arts) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60%, or Technical Certificate with a minimum average of 65% approved by the Ministry of Education.
  • A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:
EmSATTOEFL ITPTOEFL iBTIELTSEsol
950 450 45 4.5 B1-A2

Graduation Requirements

To obtain a Bachelor degree in Public Relation Program, a student must successfully complete 123 credit hours, with a minimum Cumulative Grade Point Average (GPA) of 2 out of 4.

Study Plan

Course No Course Title CR.H. Prerequisite
First: General University Education (33) C R.H.
(1) Compulsory Courses (27) CR.H.
0102120 Computer Skills 3  
0201111A Science and Life 3  
0401120 English (1) 3  
0401121 English (2) 3 0401120
0405100 Arabic Language 3  
0406110 Islamic Culture 3  
0408100A Introduction to Psychology 3  
0501170A Fund. of Innovation and Entrepreneurship 3  
0508203A Scientific Research Methodology 3  
(2) Elective Courses (6) CR.H.
The student is required to choose Only One course from each of the following groups:
(a) Society and Civilization (3) CR.H.
0407224A Ethical Awareness 3  
0407252 Arab Society 3  
0407298 Arabs and Muslims’ Contributions to Arts & Science 3  
0407392A Environmental Awareness 3  
0408101A Physical Education & Health 3  
(b) Managerial Skills (3) CR.H.
0407111A Thinking Skills 3  
0407251A Self-Assessment 3  
0501100A Introduction to Time Management 3  
0501150A Leadership and Teamwork 3  
Second: Compulsory College Requirements (48) CR.H.
0102411A Multimedia 3 0102120
0302430 International Organizations 3  
0405312 Literary Criticism 3  
0501200A Principles of Management 3  
0504200A Marketing Management 3  
0506423A Web Design 3 0102120
0509100 Principles of Economics 3  
0601200 Introduction to Journalism 3  
0601201 Mass Communication Law and Ethics 3 0601200
0601202 Mass Media in the UAE 3  
0602200 Introduction to Advertising 3 0509100
0602201 Introduction to Fine Arts 3  
0602202 Digital Photography 3  
0602203 Mass Comm. Research Methods 3  
0603200 Introduction to Public Relations 3  
0603201 Public Opinion 3 0603200
Third: Specialization Courses (39) CR.H.
(1) Compulsory Courses (30) CR.H.
0603310 Writing for Public Relations 3 0603200
0603320 Protocol and Etiquette 3 0603200
0603330 Public Relations Management 3 0603200
0603340E International Public Relations 3 0401121 & 0603200
0603350 Media Production 3 0603200
0603360E Online Public Relations 3 0401121 & 0603200
0603470 Organizational Communication 3 0603200
0603480 Case Studies in Public Relations 3 90 CR.H.
0603490 Internship 3 90 CR.H.
0603499 Graduation Project 3 90 CR.H.
(2) Elective Courses (9) CR.H.
0602302 Integrated Marketing Communications 3 0602200
0603202 The Art of Persuasion 3 0603200
0603450 Public Relations Campaigns 3 0603200
0603460 Dialogue and Negotiation Mangt. 3 0603200
0603461 Public Relations and Social Media 3 0603200
0603481 Organization of Special Events 3 0603200
Fourth: Free Elective Courses (3) CR.H.
- - 3  

Guidance Plan

Course Description

Contact Us

College of Communication and Media
Al Ain University of Science and Technology

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail: Communication@aau.ac.ae