Bachelor of Mass Communication and Media - Public Relations

  • Type: Undergraduate
  • Credit Hours: 123hrs
  • Language : Arabic
  • Campuses: Al Ain & Abu Dhabi

Overview

Overview

The aim of the Bachelor of Mass Communication in Public Relation is to establish a solid foundation for its students on the essential elements, principles, and foundations of public relations and approaches for relationship building, stakeholder and media management. Students will learn about the latest international developments in the field of public relations and be given practical opportunities to develop their skills, enabling them to be competitive in the labor market after graduation.    

 

Learning Outcomes

No.Program Learning OutcomesAligned with
L7 QFE
Descriptors
1 Know the concepts of communication and media sciences, theories, ethical considerations, and legal frameworks. QFE 1, 3, 8
2 Explain the fundamental principles of scientific research in the fields of communication and media. QFE 2, 3, 5, 8
3 Analyze emerging phenomena as well as communication and media issues. QFE 2, 9, 11
4 Uses new technology throughout all phases of media materials production. QFE 4, 5, 7, 10, 11
5 Create specialized media content while adhering to professional, ethical standards, and media laws. QFE 6, 7, 9, 10, 11
6 Work within a team to accomplish tasks and projects in the fields of communication and media. QFE 4, 5, 7, 9, 10, 11
7 Explain the role of public relations in crisis and risk management facing institutions. QFE 2, 3, 4, 5, 7, 8, 11
8 Practice the functions of public relations, activities, and strategies in various fields. QFE 3, 4, 5, 7, 10, 11

 

 

Job Opportunities

  • Public Relations Officer
  • Public relations management in government organizations or private companies.
  • Event management. 

Study Plan

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Guidance Plan

Admission Requirements

 

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Course Descriptions

Financial Information

 

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Textbooks