Research groups
| Title: Uses of the New Media | ||
|---|---|---|
| Members | Description and Areas | Publications |
| Prof. Abdulkrim Ziani | Focuses on topics related to the uses of new means of communication and media: 1. Uses of the Internet and its applications. 2. Uses of social networks. 3. Uses of smartphone applications. |
1- Rahima Aissani, (2024), The Role of Social Media Motivation in Enhancing Social Responsibility, Social Sciences, 13(8). (In Scopus). 2- Rania Abdel-Qader Abdallah and Rahima Aissani. (2023), Trust in Social Media: Enhancing Social Relationships, Social Sciences, 12: 416. (In Scopus). 3- Jeljeli, Riadh, Farhi, Faycal, Hamdi, Mohamed Elfateh, (2022), “The Mediating Role of Gender in Social Media Shopping Acceptance: From the WOM Perspective” Heliyon, 2022, 8(10), e11065. (In Scopus). 4- Rahima Aissani, Ghaleb El Refae, (2021), "University Students' Attitudes Towards Using YouTube and the Achieved Gratifications: A Field Study on a Sample of Al Ain University Students", Al Ain University Journal of Business and Law, Vol. 5. 5- Rahima Aissani, Abdulrahman Abdullah, (2018), “The Motives for the Use of Twitter by Arab Youths", Communication Today, Scientific Journal of the Faculty of Mass Media Communication at the University SS. Cyril and Methodius in Trinova, Slovakia, Vol. 9, No. 1. (In Scopus). |
| Dr. Rahima Aissani | ||
| Dr. Faycal Farhi | ||
| Dr. Riadh Jeljeli | ||
| Dr. Rania Abdel-Qader Abdallah | ||
| Title: Media and Mass Communication Education in the Arab World | ||
| Dr. Rahima Aissani | Focuses on studies related to media curriculum and education of communications technologies, in the colleges and institutes of media and communication, in Arab universities. |
6- Rahima Aissani, Abdallah, R.A.-Q., Taha, S., Al Adwan, M.N. (2023), Artificial Intelligence Tools in Media and Journalism: Roles and Concerns, 2023 International Conference on Multimedia Computing, Networking and Applications, MCNA 2023 Hybrid, Valencia, June 19, 2023 through June 22, 2023. (In Scopus). 7- Rahima Aissani, Mohamed Chettah, Haneen Kanaan, Maysaa Wehbe, (2022), "Information Technology Courses and Their Adequacy for Graduates of Digital Media Programs in Arab Universities", (Conference Paper), 2022 International Arab Conference on Information Technology (ACIT). (In Scopus). 8- Rahima Aissani, (2022), "Teaching Media and Journalism Curricula in Arab Universities", King Faisal University Scientific Journal; Humanities and Administrative Sciences, Vol. 23, No. 1. 9- Rahima Aissani, Mokhtar Elareshi, Riadh Jeljeli, (2021), "Perceptions and Comparison of Media Education Curricula in Arab Universities", Elementary Education Online, Vol. 20 (Issue 5), pp. 5732 - 5741. |
| Prof. Abdulkrim Ziani | ||
| Dr. Riadh Jeljeli | ||
| Dr. Sawsan Taha | ||
| Title: Uses of Social Media | ||
| Dr. Faycal Farhi | Focuses on topics related to the uses of social media. |
10- Jeljeli, Riadh, Farhi, Faycal, Ala'aldin Zahra, Saidani, Salami, Leila Feguiri, (2023), Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action, International Journal of Interactive Mobile Technologies (iJIM), 17(02), pp. 42–61. (In Scopus). 11- Jeljeli, Riadh, Farhi, Faycal, Hamdi, Mohamed Elfateh, Saidani, Salami, (2022), “The Impact of Technology on Audiovisual Production in the Social Media Space”, Academic Journal of Interdisciplinary Studies, 2022, 11(6), pp. 48–58. (In Scopus). 12- Farhi, Faycal, Jeljeli, Riadh, Hamdi, Mohamed Elfateh, (2022), “How Do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection? A Case Study of Al Ain City”, International Journal of Emerging Technologies in Learning, Volume 17, Issue 22, Pages 61–82. (In Scopus). |
| Dr. Riadh Jeljeli | ||
| Dr. Reneh Ramsis Escaros | ||
| Mr. Ala'aldin Zahra | ||
| Ms. Farah Saboune | ||
| Title: Digital Public Relations | ||
| Prof. Mohammed Taher Nuseir | Focuses on studying contemporary topics related to organizing and managing public relations through digital media and new technologies. |
13- Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Ghaleb A. El Refae, (2023), “Examining the Effect of Social Media Interaction, E-WOM, and Public Relations: Assessing the Mediating Role of Brand Awareness”, International Journal of Data and Network Science, 7(1), pp. 467–476. 14- Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El-Refae, (2022), “Digital Marketing and Public Relations: A Way to Promote Public Relations Value”, International Journal of Data and Network Science, 6(4), pp. 1331–1340. 15- Muhammad Noor Al Adwan, Majed Al-Adwan, (2020), “The Impact of Public Relations on Judicial Institutions' Performance”, International Journal of Economics and Business Research, 19(1), pp. 59–69. 16- Muhammad Noor Al Adwan, (2019), “Public Relations Involvement and Community Satisfaction in Universities”, International Journal of Innovation, Creativity and Change, 8(9), pp. 296–303. |
| Prof. Marzouq Ayed Al-qeed | ||
| Dr. Muhammad Noor Aladwan | ||
| Dr. Ahmad AlJumah | ||
| Dr. Reneh Ramsis Escaros | ||