Research groups

 
Title: Uses of the new media
Members Description and areas Publications
Prof. Abdulkrim Ziani Focuses on topics related to the uses of new means of communication and media:1. Uses of the Internet and its applications.2. Uses of social networks.3. Uses of smart phone applications.

1- Jeljeli, Riadh, Farhi, Faycal, Hamdi, Mohamed Elfateh, (2022), “The mediating role of gender in social media shopping acceptance: from the WOM perspective” Heliyon, 2022, 8(10), e11065, (In Scopus).

2- رحيمة عيساني، غالب الرّفاعي، (2021)، "اتجاهات الطلبة الجامعيين نحو استخدام اليوتيوب والإشباعات المتحققة؛ دراسة ميدانية على عينة من طلبة جامعة العين"، مجلة جامعة العين للأعمال والقانون، مجلد 5.

3- Rahima Aissani, Abdulrahman Abdullah, (2018), “The Motives for the Use of Twitter by Arab Youths", Communication Today, Scientific journal of the Faculty of Mass Media Communication at the University SS. Cyril and Methodius in Trinova, Slovakia, Vol. 9, No. 1. (In Scopus).

4- رحيمة عيساني، (2018)، "أخلاقيات استخدام وسائط الاتصال الجديدة وتشريعاتها في دولة الإمارات العربية المتحدة – قراءة تحليلية لقانون مكافحة جرائم تقنية المعلومات"، مجلة جامعة العين للأعمال والقانون، مجلد 2، عدد1، سبتمبر 2018.
Dr. Rahima Aissani
Dr. Faycal Farhi
Dr. Riadh Jeljeli
Dr. Rania Abdel Qader Abdallah
Title: Media and Mass Communication education in the Arab world
Dr. Rahima Aissani  Focuses on studies relate to media curriculum and education of communications technologies, In the colleges and institutes of media and communication, in Arab universities

5- Rahima Aissani, Mohamed Chettah, Haneen Kanaan, Maysaa Wehbe, (2022),"  Information Technology Courses and their Adequacy for Graduates of Digital Media Programs in Arab Universities", (Conference Paper), 2022 International Arab Conference on Information Technology (ACIT), (In Scopus).

6- رحيمة عيساني، (2022)، "مناهج تدريس الصّحافة والإعلام في الجامعات العربية"، المجلة العلمية لجامعة الملك فيصل؛ العلوم الإنسانية والإدارية، مجلد 23، عدد (1).7-    Rahima Aissani, Mokhtar Elareshi, Riadh Jeljeli, (2021)", Perceptions and Comparative of Media Education Curricula in Arab Universities", Elementary Education Online, Vol 20 (Issue 5), pp.  5732 - 5741.
Prof. Abdulkrim Ziani
Dr. Riadh Jeljeli
Dr. Sawsan Taha
Title: Uses of social media
Dr. Faycal Farhi Focuses on topics relate to the uses of social media

8- Jeljeli, Riadh, Farhi, Faycal, Ala'aldin Zahra, Saidani, Salami , Leila Feguiri,  (2023), Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action, International Journal of Interactive Mobile Technologies (iJIM), 17(02), pp. 42–61. (In Scopus).

9- Jeljeli, Riadh, Farhi, Faycal, Hamdi, Mohamed Elfateh, Saidani, Salami, (2022), “The Impact of Technology on Audiovisual Production in the Social Media Space”, Academic Journal of Interdisciplinary Studies, 2022, 11(6), pp. 48–58. (In Scopus).

10- Farhi, Faycal, Jeljeli, Riadh, Hamdi, Mohamed Elfateh, (2022), “How do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection? A Case Study of Al Ain City”, International Journal of Emerging Technologies in Learning”, Volume 17, Issue 22, Pages 61–82. (In Scopus).
Dr. Riadh Jeljeli
Dr. Reneh Ramsis Escaros
Dr. Faycal Farhi
Mr. Ala’aldin Zahra
Ms. Farah Saboune
Title: Digital Public Relations
Prof. Mohammed Taher Nuseir Focuses on studying contemporary topics that relate to organize and manage public relations through digital media and the new technologies.

11- Ahmad Ibrahim Aljumah, Mohammed. T. Nuseir, Ghaleb A. El Refae ,(2023), “Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness”, International Journal of Data and Network Science, 7(1), pp. 467–476.

12- Mohammed. T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El-Refae, (2022), “Digital marketing and public relations: A way to promote public relations value”, International Journal of Data and Network Science, 6(4), pp. 1331–1340.

13- Muhammad Noor Al Adwan, Majed Al-Adwan, (2020), “The impact of public relations on judicial institutions' performance”, International Journal of Economics and Business Research, 19(1), pp. 59–69.

14- Muhammad Noor Al Adwan, (2019), “Public relations involvement and community satisfaction in universities”, International Journal of Innovation, Creativity and Change, 8(9), pp. 296–303.
Prof. Marzouq Ayed Al-qeed
Dr. Muhammad noor aladwan
Dr. Ahmad AlJumah
Dr. Reneh Ramsis Escaros