The College of Communication and Media seeks to achieve leadership in journalism, advertising and Public Relations studies and employs the latest teaching and research methods and modern technology with the latest professional standards applied in order to contribute to community service. It aims to complement the necessary competencies for its development, based on the principle of commitment to ethics and contemporary national identity.




The college is working on preparing professional journalists and specialists in the fields of public relations and advertising, who can contribute to the development of careers in these fields, through an emphasis on active learning, scientific research and information technologies.The college also aims to achieve excellence in serving the local community in the United Arab Emirates.