The College of Communication and Media seeks to achieve leadership in journalism, PR and advertising studies employing the latest teaching and research methods and modern technology with the latest professional standards applied to contribute to community service. It aims to be complemented with the necessary competencies for its development, based on the principle of commitment to ethics and contemporary national identity.
At the College of Communication and Media we aim to strengthen the role of the University in order to be a leader in the development of competencies in the fields of Journalism, Public Relations and Advertising, To do this, we shall focus on preparing professional journalists, PR and advertising professional practitioners and researchers who can contribute to the development of careers in these fields. Currently, the College contributes to the development of the Journalism, Public Relations and Advertising professions, through an emphasis on active learning, scientific research and information technologies. It also strives to be distinguished in community service in the UAE with the full cooperation and involvement of its students, and academic staff who are multicultural, and qualified in accordance with international standards.