Bachelor of Mass Communication and Media - Advertising

  • Type : Graduate
  • Credit Hours : 123hrs
  • Language :
  • Campuses: Al Ain & Abu Dhabi

Overview

Overview

The Bachelor of Mass Communication in Advertising aims to provide students with foundational knowledge of advertising techniques, to develop their capacity to creatively conceive advertising concepts, enhance their critical thinking skills and ability find appropriate solutions to advertising problems. Graduating students will possess the skills to carry out integrated and innovative advertising campaigns and be capable of competing in the labor market. 

 

Learning Outcomes

  • Identifies and defines the elements, types, sources, and stages released.
  • Advertises models designed using modern advertising techniques.
  • Researches and studies advertising and public opinion research using modern technology.
  • Plans advertising campaigns in various media
  • Employs the latest technology in editing and writing advertisements.
  • Produces text ad for print, radio, TV and other electronics.

 

Job Opportunities 

  • Creating and implementing small and large-scale advertising campaigns for a range of organizations.
  • Marketing and communications roles in government organizations or private companies

Admission Requirements

  • UAE secondary school certificate (Science or Arts) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60%, or Technical Certificate with a minimum average of 65% approved by the Ministry of Education.
  • A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:
EmSATTOEFL ITPTOEFL iBTIELTSEsol
950 450 45 4.5 B1-A2

Graduation Requirements

To obtain a Bachelor of Communication and Media in Advertising, a student must successfully complete 123 credit hours, with a minimum (GPA) of 2 out of 4.

Study Plan

Course No Course Title CR.H. Prerequisite
First: General University Education (33) CR.H .
(1) Compulsory Courses (27) CR.H.
0102120 Computer Skills 3  
0201111A Science and Life 3  
0401120 English (1) 3  
0401121 English (2) 3 0401120
0405100 Arabic Language 3  
0406110 Islamic Culture 3  
0408100A Introduction to Psychology 3  
0501170A Fund. of Innovation and Entrepreneurship 3  
0508203A Scientific Research Methodology 3  
(2) Elective Courses (6) CR.H.
The student is required to choose Only One course from each of the following groups:
(a) Society and Civilization (3) CR.H.
0407224A Ethical Awareness 3  
0407252 Arab Society 3  
0407298 Arabs and Muslims' Contributions to Arts and Science 3  
0407392A Environmental Awareness 3  
0408101A Physical Education & Health 3  
(b) Managerial Skills (3) CR.H.
0407111A Thinking Skills 3  
0407251A Self-Assessment 3  
0501100A Introduction to Time Management 3  
0501150A Leadership and Teamwork 3  
Second: Compulsory College Requirements (48) CR.H.
0102411A Multimedia 3 0102120
0302430 International Organizations 3  
0405312 Literary Criticism 3  
0501200A Principles of Management 3  
0504200A Marketing Management 3  
0506423A Web Design 3 0102120
0509100 Principles of Economics 3  
0601200 Introduction to Journalism 3  
0601201 Mass Communication Law and Ethics 3 0601200
0601202 Mass Media in the UAE 3  
0602200 Introduction to Advertising 3 0509100
0602201 Introduction to Fine Arts 3  
0602202 Digital Photography 3  
0602203 Mass Comm. Research Methods 3  
0603200 Introduction to Public Relations 3  
0603201 Public Opinion 3 0603200
Third: Specialization Courses (39) CR.H.
(1) Compulsory Courses (30) CR.H.
0602310 Writing for Advertising 3 0602200
0602320 Advertising Management 3 0602200
0602330 Integrated Marketing Communication 3 0602200
0602340 TV and Radio Advertising 3 0602200
0602351 Printed Advertising 3 0602200
0602360 Planning Advertising Campaigns 3 0602200
0602470E Strategic Advertising 3 0602200
0602480E Electronic Advertising 3 0602200
0602490 Internship 3 90 CR.H.
0602499 Graduation Project 3 90 CR.H.
(2) Elective Courses (9) CR.H.
0301322 Intellectual Property Rights 3 0601201
0504330 Consumer Behavior 3 0504200A
0602430 Direct Marketing 3 0602200
0602431 Branding and Trade Mark 3 0602200
0602432 Advertising and Social Media 3 0602200
0602481 International Advertising 3 0602200
Fourth: Free Elective Courses (3) CR.H.
- - 3  

Guidance Plan

Course Description

Contact Us

College of Communication and Media
Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail: Communication@aau.ac.ae