Ahmad AlJumah, Ph.D

Assistant Professor

Abu Dhabi Campus

+971 2 6133593

ahmad.aljumah@aau.ac.ae

Biography

Ahmad Aljumah, An Assistant Professor in Marketing & Digital Marketing, I joint Al Ain University 2021 in the college of Communication & Media. I possesses academic and training experience at multinational academic institutes and corporations. I hold academic degrees from the Malaysian public Universities, along with experience in teaching courses in the field of marketing and Business. Moreover, my work has been extended to research papers, where I published many papers in Scopus & ISI journals collaboration with some fellows in international journals, with a focus on topics that aim at leveraging technology in business and communication development in the Asia and Middle East region.

Education

Universiti Malaysia Perlis(UniMAP)

University Utara Malaysia (UUM)

Research Interests

Marketing, Digital Marketing, Public Relation, Entrepreneurship Marketing, Management, SME’s, Customer services

Selected Publications

 

Aljumah, A.I. Nuseir, M. T .El Refae, G.A. 2023. Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. International Journal of Data and Network Science 7(1), pp. 467–476

 

Tu, Y.-T. Aljumah, A.I.Van Nguyen, S. Tai, T.D. Qiu, R. 2023. Achieving sustainable development goals through a sharing economy: Empirical evidence from developing economies. Journal of Innovation and Knowledge. 8(1), 100299

 

Nuseir, M.T., Aljumah, A.I., Urabi, S., Alshurideh, M., Al Kurdi, B. 2023, The Impacts of social media on Managing Customer Relationships with Brands in the UK. Studies in Computational Intelligence, 1056, pp. 65–88

 

Nuseir, M.T., Aljumah, A., Urabi, S., Kurdi, B.A., Alshurideh, M. 2023. Effects of Social Media Marketing on Consumer Perception in Liverpool, UK. Studies in Computational Intelligence, 1056, pp. 45–63

 

Nuseir, M.T., El Refae, G.A., Aljumah, A., ...Urabi, S., Kurdi, B.A. 2023, Digital Marketing Strategies, and the Impact on Customer Experience: A Systematic Review. Studies in Computational Intelligence, 1056, pp. 21–44

 

Nuseir, M.T., Aljumah, A.I., Alshurideh, M., Urabi, S., Kurdi, B.A. 2023 Impacts of social media on Managing Customer Relationships in b2b Business Environment in Birmingham, UK. Studies in Computational Intelligence, 1056, pp. 89–111

 

Nuseir, M.T., Aljumah, A.I., El Refae, G.A., ...Urabi, S., Al Kurdi, B. 2023. Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling. Studies in Computational Intelligence, 1056, pp. 3–19

 

Nuseir, M.T.Aljumah, A. 2022. The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE: mediating effects of the sustainability orientation and bricolage behaviours of entrepreneurs International Journal of Trade and Global Markets, 16(1-3), pp. 250–264

 

Awawdeh, A.E. Shahroor, H.G.N. Alajlani, S. Nuseir, M.T. Aljumah, A.I.2022 Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities. Environmental Science and Pollution Research, 29(56), pp. 84773–84786

 

Aljumah, A.I. Nuseir, M.O. El Refae, G.A.2022The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction. International Journal of Data and Network Science, 6(4), pp. 1359–1368

 

Aljumah, A.I. Shahroor, H. Nuseir, M.T. El Refae, G.A.2022 The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration. Uncertain Supply Chain Management, 10(4), pp. 1379–1386

 

Nuseir, M., Aljumah, A & El-Refae, G. (2022). Digital marketing and public relations: A way to promote public relations value. International Journal of Data and Network Science, 6(4), 1331-1340.

 

Aljumah, A. (2022). Exploring nexus among big data analytic capability and organizational performance through mediation of supply chain agility. Uncertain Supply Chain Management, 10(3), 999-1008.

 

Awawdeh, A.E., Ananzeh, M., El-khateeb, A.I. and Aljumah, A. (2022), "Role of green financing and corporate social responsibility (CSR) in technological innovation and corporate environmental performance: a COVID-19 perspective", China Finance Review International, Vol. 12 No. 2, pp. 297-316.

 

Awawdeh, A. E., Shahroor, H. G. N., Alajlani, S., Nuseir, M. T., & Aljumah, A. I. (2022). Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities. Environmental Science and Pollution Research, 1-14.

 

Mashi, M. S., Aljumah, A., & Salisu, I. (2022). How to increase hotel employee organizational job embeddedness: management commitment to safety perspective. International Journal of Learning and Change, 14(3), 273-295.

 

Aljumah, A.I., Nuseir, M.T. and Alam, M.M. (2021), "Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?", Business Process Management Journal, Vol. 27 No. 4, pp. 1088-1107.

 DOI.org/10.1108/BPMJ-07-2020-0335

 

Aljumah, A. I., Nuseir, M. T., & Alam, M. M. (2021). Traditional marketing analytics, big data analytics and big data system quality and the success of new product development. Business Process Management Journal, 27(4), 1108-1125.

 

Al Shawabkeh, A., Nuseir, M. T., & Aljumah, A. (2021). Impacts of social media on the buying intention of the consumers in Edinburgh, UK. International Journal of Procurement Management, 14(4), 470-486.

 

Aljumah A., Nuseir M.T., Alshurideh M.T. (2021) The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter? The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. Studies in Systems, Decision and Control, vol 334. Springer

 

Nuseir M.T., El-Refae G.A., Aljumah A. (2021) The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. Studies in Systems, Decision and Control, vol 334. Springer,

 

Nuseir M.T., Aljumah A., Alshurideh M.T. (2021) How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. Studies in Systems, Decision and Control, vol 334. Spriger,

Conferences

 

A.I. Aljumah, M. T. Nuseir and G. A. El Refae, "Internet of Things (IoT): A Way to Expedite Production and Service Performance Empirical, Evidence from Textile Industry of United Arab Emirates (UAE)," 2022 9th International Conference on Internet of Things: Systems, Management and Security (IOTSMS), Milan, Italy, 2022, pp. 1-8,DOI: 10.1109/IOTSMS58070.2022.10062036.

 

A.I. Aljumah, M. T. Nuseir and G. A. E. Refae, "Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets," 2022 International Arab Conference on Information Technology (ACIT), Abu Dhabi, United Arab Emirates, 2022, pp. 1-9,

DOI: 10.1109/ACIT57182.2022.9994149.

M. T. Nuseir, A. I. Aljumah and G. A. El Refae, "Trust in Adoption of Internet of Things: Role of Perceived Ease of Use and Security," 2022 International Arab Conference on Information Technology (ACIT), Abu Dhabi, United Arab Emirates, 2022, pp. 1-7,DOI: 10.1109/ACIT57182.2022.9994207.

 

M. T. Nuseir, A. I. Aljumah and G. A. El Refae, "Impact of Big Data Analytics and Managerial Support on CRM: Exploring Mediating Role of Marketing Analytics," 2022 9th International Conference on Internet of Things: Systems, Management and Security (IOTSMS), Milan, Italy, 2022, pp. 1-8,DOI: 10.1109/IOTSMS58070.2022.10062100.

 

M. T. Nuseir, A. I. Aljumah, G. A. El Refae and I. M. Aburezeq, "Important Factors to Improve Student Performance in the Universities of UAE: Examining the Mediating Effect of using M-Learning," 2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS), Milan, Italy, 2022, pp. 1-7,

DOI: 10.1109/SNAMS58071.2022.10062754.

 

A.I. Aljumah, M. T. Nuseir and G. A. E. Refae, "Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand Loyalty," 2022 International Arab Conference on Information Technology (ACIT), Abu Dhabi, United Arab Emirates, 2022, pp. 1-8,

DOI: 10.1109/ACIT57182.2022.9994189.

 

M. T. Nuseir, A. I. Aljumah and G. A. El Refae, "The Influence of E-Iearning, M-learning, and D-learning on the Student Performance: Moderating Role of Institutional Support," 2022 International Arab Conference on Information Technology (ACIT), Abu Dhabi, United Arab Emirates, 2022, pp. 1-9,DOI: 10.1109/ACIT57182.2022.9994193.

 

A.I. Aljumah, M. T. Nuseir and G. A. El Refae, "Impact of Big Data Analytics, Knowledge Management, and Capabilities on the Firms' Ability and Performance," 2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS), Milan, Italy, 2022, pp. 1-8,

DOI: 10.1109/SNAMS58071.2022.10062800.

 

Aljumah, A.I., Nuseir, M.T. and Alam, M.M. (2021), "Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?", Business Process Management Journal, Vol. 27 No. 4, pp. 1088-1107. DOI.org/10.1108/BPMJ-07-2020-0335

 

Aljumah, A, I, Islam, A, Idris, M, N, (2017). Determinants of foreign patient’s loyalty of medical tourism in Malaysia: trust and perceived value as moderators. ASIA International Multidisciplinary Conference (AIMC-2017) Johor Bahru Malaysia.

 

Aljumah, A, I, Islam, A, Idris, M, N, (2014). The Impact of CRM (Customer Orientation and Technology based CRM) Implementations on call center Employees job performance: Evidence from Malaysia call centers. International postgraduate conference and management (IPCEM). University Malaysia perils (UniMAP)

Professional Experience

Assistant Professor in Al Ain University– Abu Dhabi Campus 2021 – to present.

Assistant Professor in Emirates College of Technology 2019 – 2021.

Assistant Professor in Institute of Management Technology, 2019 – 2021. (Part Time)

Graduate Research Assistant. Universiti Malaysia Perlis (UniMAP) 2012 – 2017.

Teaching Courses

  • Online Public Relation 
  • Principle of Marketing
  • Digital Marketing
  • Marketing Management
  • Service Marketing
  • E- Business
  • Public Relation
  • Principle of Management
  • Strategic Management
  • Quality Management
  • Organization Behavior
  • Change Management
  • International Business
  • Business Organization and Management
  • Fundamental of Innovation and Entrepreneurship
  • Entrepreneurship and Small Business Management
  • Business Research Methodology
  • International Public Relation 
  • Integrated Marketing Communication 

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

This person’s work contributes towards the following SDG(s):