
Education
P.h.D - Marketing-Universiti Malaysia Perlis(UniMAP)
M.Sc. Management -University Utara Malaysia (UUM)
B.Sc international Business
Research Interests
Marketing
Media Marketing
Advertising
Selected Publications
Al-Hiyari, A., Kolsi, M.C., Lutfi, A., Shakkour, A.S., aljumah, A.I.2024. Information asymmetry and dividend payout in an emerging market: Does corporate governance quality matter? Journal of Open Innovation: Technology, Market, and Complexity, 2024, 10(1), 100188
https://www.scopus.com/record/display.uri?eid=2-s2.0-85179471208&origin=resultslist
Aljumah, A.I. Nuseir, M. T .El Refae, G.A. 2023. Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. International Journal of Data and Network Science 7(1), pp. 467–476
htthttps://www.scopus.com/record/display.uri?eid=2-s2.0-85144480600&origin=resultslist
Tu, Y.-T. Aljumah, A.I.Van Nguyen, S. Tai, T.D. Qiu, R. 2023. Achieving sustainable development goals through a sharing economy: Empirical evidence from developing economies. Journal of Innovation and Knowledge. 8(1), 100299
https://www.scopus.com/record/display.uri?eid=2-s2.0-85146065396&origin=resultslist
Nuseir, M.T., Aljumah, A.I., Urabi, S., Alshurideh, M., Al Kurdi, B. 2023, The Impacts of social media on Managing Customer Relationships with Brands in the UK. Studies in Computational Intelligence, 1056, pp. 65–88
https://www.scopus.com/record/display.uri?eid=2-s2.0-85153034006&origin=resultslist
Nuseir, M.T., Aljumah, A., Urabi, S., Kurdi, B.A., Alshurideh, M. 2023. Effects of Social Media Marketing on Consumer Perception in Liverpool, UK. Studies in Computational Intelligence, 1056, pp. 45–63
https://www.scopus.com/record/display.uri?eid=2-s2.0-85153083053&origin=resultslist
Nuseir, M.T., El Refae, G.A., Aljumah, A., ...Urabi, S., Kurdi, B.A. 2023, Digital Marketing Strategies, and the Impact on Customer Experience: A Systematic Review. Studies in Computational Intelligence, 1056, pp. 21–44
https://www.scopus.com/record/display.uri?eid=2-s2.0-85153072338&origin=resultslist
Nuseir, M.T., Aljumah, A.I., Alshurideh, M., Urabi, S., Kurdi, B.A. 2023 Impacts of social media on Managing Customer Relationships in b2b Business Environment in Birmingham, UK. Studies in Computational Intelligence, 1056, pp. 89–111
https://www.scopus.com/record/display.uri?eid=2-s2.0-85153034006&origin=resultslist
Nuseir, M.T., Aljumah, A.I., El Refae, G.A., ...Urabi, S., Al Kurdi, B. 2023. Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling. Studies in Computational Intelligence, 1056, pp. 3–19
https://www.scopus.com/record/display.uri?eid=2-s2.0-85153033667&origin=resultslist
Nuseir, M.T.Aljumah, A. 2022. The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE: mediating effects of the sustainability orientation and bricolage behaviours of entrepreneurs International Journal of Trade and Global Markets, 16(1-3), pp. 250–264
https://www.scopus.com/record/display.uri?eid=2-s2.0-85147811428&origin=resultslist
Awawdeh, A.E. Shahroor, H.G.N. Alajlani, S. Nuseir, M.T. Aljumah, A.I.2022 Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities. Environmental Science and Pollution Research, 29(56), pp. 84773–84786
https://www.scopus.com/record/display.uri?eid=2-s2.0-85133486565&origin=resultslist
Teaching Courses
Principle of Marketing
Marketing Management
Integrated Marketing Communication
Planing Advertising Campian
Research Methodology
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.
This person’s work contributes towards the following SDG(s):
Memberships
Member of the Arab Media Union since 2023