The Bachelor of Communication and Crisis program is designed to develop and train students in crisis and risk management within the fields of communication and media. The program emphasizes both theoretical foundations and practical competencies, enabling students to develop strategic communication plans for crisis and risk management. Additionally, it focuses on reputation management methods, fostering strong audience relations before, during, and after crises. Students will also gain proficiency in media engagement, conduct press conferences and briefings, and deliver effective media briefings.

Vision

The Bachelor of Communication and Crisis aims to develop highly qualified graduates with both theoretical and practical expertise in planning and managing communication crises. The program focuses on equipping students with the skills to formulate strategic approaches for preserving institutional reputation, managing international crises, and using new technologies to effectively address crises and risks.

Mission

The program aspires to produce highly skilled professionals that serve government and private sectors, capable of planning and developing strategies for communication crises management.

Program Objectives

• Qualify specialized communication leaders in planning and management, and in leading crisis teams in government and private institutions.
• Train students to design and implement comprehensive communication strategies for engaging with the public and media during both routine operations and crisis situations.
• Train students to address the public and media effectively, as well as to organize and conduct press conferences and briefings in both normal and crisis situations.
• Develop students’ proficiency in reputation management and the construction of a strong institutional visual identity.
• Enable students to utilize cutting-edge tools and technologies for crisis management, with a focus on digital crisis management and social media monitoring.
• Strengthen students’ ability to critically and comprehensively analyze crises and risks, equipping them with the skills necessary to develop strategic solutions for effective crisis
• management.

Program Learning Outcomes:

• Know the concepts of communication and media sciences, theories, ethical considerations, and legal frameworks.
• Explain the fundamentals of scientific research in communication and media fields, including the steps for constructing and implementing research.
• Analyze emerging communication and media phenomena and issues.
• Discuss the role of communication and digital media in crisis and risk prevention.
• Produce media products for communication crisis and risk that adhere to professional and ethical standards.
• Plan to implement communication campaigns to address crises and risks effectively.

Skills acquired 

• Planning and implementing crisis communication strategies.
• Communication skills to address the public and mass media in crises.
• Writing and editing media reports for communication crises.
• Organizing and managing conferences and briefings during crises.
• Using digital communication tools in dealing with crises.
• Management of social media during crises and monitoring the organization's digital reputation.

Current available job opportunities:

• Corporate Communication Executive.
• Government Communication Executive.
• Media Spokesperson.
• Corporate Reputation Management Executive.
• Digital Platforms Executive.
• Risk Management Executive.
• Embassies and Consulates Media Executive.

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Director of Communication and Media Program

College of Communication and Media
Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail(Al Ain): Communication@aau.ac.ae