The Bachelor of Advertising and Digital Marketing program aims to provide students with foundational knowledge and skills in the creation of advertising and digital marketing techniques. It improves their creative thinking skills for developing advertising ideas, designing and producing innovative advertisements, as well as carrying out impactful advertising campaigns. The program seeks to graduate highly qualified professionals capable of competing in the labor market.

Vision

The program draws its vision from the broader vision of the college and university. It aims to train students in the field of advertising and marketing across digital platforms and media, conduct market research, gather data, and prepare budgets for designing and implementing advertising campaigns. Additionally, it focuses on developing strategies for promoting ideas and products, building brand identities, and marketing the institution's image.

Mission

The program goal is to prepare and qualify graduates with strong expertise in digital advertising and marketing through digital media.

Program Objectives

• Provide students with fundamental concepts and theories of digital communication and media.
• Train students to create and edit marketing advertisements.
• Provide students with the skills required to conduct marketing research.
• Train students on digital tools and applications to generate advertising ideas.
• Enhance students' skills in digital marketing and promotion.
• Train students to create and inplement effective advertising campaigns.

Program Learning Outcomes

• Know the concepts of communication and media sciences, theories, ethical considerations, and legal frameworks.
• Explain the fundamentals of scientific research in communication and media fields, including the steps for constructing and implementing research.
• Analyze emerging communication and media phenomena and issues.
• Create marketing advertisements using digital programs and applications.
• Plan to implement and evaluate marketing advertising campaigns.
• Adhere to professional and ethical standards in advertising and digital marketing. 

Skills Acquired

• Writing and designing digital marketing advertisements.
• Using software Tools in the production of digital advertising.
• Designing and creating printed, visual, and audio advertisements.
• Conduct market research and plan to implement digital advertising campaigns.
• Creating brands and developing an organization’s visual identity.
• Managing advertising and marketing institutions.

Career Opportunities

• Designer and Producer of Print, Visual, and Audio Advertisements.
• Advertising and Marketing Content Creator.
• Brand Development and Marketing Specialist.
• Digital Marketing Specialist.
• Marketing Data Analyst.
• Advertising and Marketing Company Executive.
• Consultant in Advertising and Digital Marketing.

Click here to view Admission Requirements

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Director of Communication and Media Program

College of Communication and Media
Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail(Al Ain): Communication@aau.ac.ae