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Biography
Reneh Abokhoza , Ph. D is an assistant professor of Media & Public relations at Al Ain University in Abu Dhabi since 2022 , she has 12 years of experience in higher education. teaching various courses for the undergraduate and chair many committees. Dr. Reneh has implemented many services and activities in the field of community engagement. and she has annual publications in indexed scholarly journals in the field of specialization. She has been working on national/international accreditation of academic programs, also she conducted training courses and workshops on many topics like protocol and cermonies and public relations campaigns in the UAE and Egypt.
Education
Ph.D. Public relations and marketing (with Honors), Assiut University Dissertation: “The role of integrated marketing communications in activating the performance of direct sales companies.”
M. A. Media and public relations, (Excellent), Assiut University Thesis: “Factors affecting the image of the public relations profession among the media elite”.
B. A. Media, The College of Arts, Assiut University.
Research Interests
Public relations
Advertising
Integrated marketing communications
Digital diplomacy
Marketing
Inernational relations
Digital media
Selected Publications
2024 |
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2023 |
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2022 |
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2021 |
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2020 |
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2019 |
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2018 |
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2017 |
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2014 |
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Conferences
2024 |
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2023 |
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2022 |
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2021 |
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2020 |
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2019 |
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2018 |
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2017 |
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2014 |
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Professional Experience
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Assistant professor at college of Communication and media Al Ain University, Abu Dhabi, UAE
- Assistant Prof at Mass Communication of at Al Falah University Dubai, UAE
- Assistant Prof at Public relation Dep, El Shorok academy, Egypt
- Assistant lecturer, media dep. Faculty of Arts, Assiut University, Egypt,
Teaching Courses
- Ceremonies and Protocol
- Research Methodology
- Introduction to Public Relations
- Integrated Marketing Communication
- Writing for public relations
- public relations management.
- public relations campaigns.
- Internship Public Relations
- Graduation Project – Public Relations
- Advertising
- Social Marketing
- Media ethics and legislation
- Communication Theories
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.
This person’s work contributes towards the following SDG(s):