
Education
post Doctoral, Mass Communication, UQAM, Canada,2015
Doctoral, Mass Communication, Algeria University, 2013.
MA, Mass Communication, Algeria University, 2006.
BA, Mass Communication, Algeria University, 1999.
AEC in productio cinematographic, Montreal, canada, 2015
Research Interests
- Information technologies
- Mass communication
- Audio-visual production
- Uses of artificial intelligence in the field of media
- Transformations in the media industry
Selected Publications
- SA Al-Shami., R Damayanti., H Adil., Farhi F., Abdullah Al mamun.,(2024). Financial and digital financial literacy through social media use towards financial inclusion among batik small enterprises in Indonesia, Heliyon, Elsevier, 10 (15), [Q1-JCS: 0.62]. https://doi.org/10.1016/j.heliyon.2024.e34902.
- S Setoutah, R Jeljeli, Farhi F, M Mallek, D Hassan, Nadeen Selim.,(2024). Role of Two-Way Asymmetrical Communication in Sustaining Public Relations, Emerging Science Journal, Ital Publication, 8 (3), [Q1-JCS: 0.75]. Doi:10.28991/ESJ-2024-08-03-020.
- Jeljeli, R., Farhi, F., Faten Ben Lagha, Mehran Mohsen and Mohamed Mallek, the role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study, International Journal of Data and Network Science, Growing Science, [Q2-JCS: 0.37].
- Farhi F., (2024). Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT), Journal of Infrastructure, Policy and Development,EnPress Publisher, LLC, 8 (3), [Q2-JCS: 0.29]. https://doi.org/10.24294/jipd.v8i3.2594.
- Jeljeli, R., Farhi, F., (2024). PR Leadership and Immersive Environment in Metaverse Technology Adoption: The Mediation of Horizon Workrooms and Embodied Social Presence, Information and Communication Technology in Technical and Vocational ,Springer Nature Singapore, 24 February 2024, pp 377–387,https://doi.org/10.1007/978-981-99-6909-8_33S,Scopus.
- Farhi, F, Jeljeli, R. (2023). Investigating the Role of Metaverse Technology-Facilitated Online Advertising in Purchase Decision-Making. In 6th International Conference On Innovative Computing and Communication (ICICC 2023), 17-18 February, New Delhi, India.
- Farhi, F., Mahmoud Mohamed Ahmed Mohamed (2023). Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples.Studies in Media and Communication,11(6),https://doi.org/10.11114/smc.v11i6.6004[Q4-JCS: 0.2]
- Mohamed Chettah., Farhi, F (2023). The Future of the Journalism Profession from the Perspective of Professionals Following the COVID-19 Pandemic, Academic Journal of Interdisciplinary Studies, 12(3), https://doi.org/10.36941/ajis-2023-0070 [Q2-JCS: 1.1]
- Farhi, F., Jeljeli, R., Slamene,R; Mohsen,M; Zamoum,K.(2023). Towards Communication in Achieving Sustainable Economic Development Goals: The Role of Communication in UAE Media Institutions. Sustanaibility, 15(10), https://doi.org/10.3390/su15107933.[Q1-JCS: 5.8]
- Jeljeli, R.,Farhi, F., Zahra.A.(2023). International Conference on Social Networks Analysis, Management and Security (SNAMS-2023), ABU DHABI, UNITED ARAB EMIRATES, NOVEMBER 21-24, Scopus.
Conferences
Teaching Courses
- Media writing
- Digital photography
- Media and communication theories
- Production of media materials
- Research methods in media and communication
Memberships
- Founding member and board member of the Canadian Center for Strategic Studies for the Middle East and Gulf States, Ottawa, Canada, 2024- Present.
- Member of the Algerian-Canadian Association “Kafil Al-Yateem”, Montreal, Canada, 2016 until now.
- Member of the Algerian-Canadian Society for Activating the Citizenship Movement, Montreal, Canada, 2015- Present.
Expertise related to UN Sustainable Development Goals:
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.This person’s work contributes towards the following SDG(s):
Building Trends in Media and Communication Sciences: Theoretical and Communicative Knowledge Structures Explained
Published in: Al - Resala Journal for Media Studies
May 20, 2019
The future of audiovisual Is it going online?
Jul 02, 2018
The present research examines the changes that have occurred within the audiovisual sector upon its gradual accommodation with the internet and cyberspaces, and the way it has been benefiting from the availability of technology in making significant changes, both in terms of form and content. The study will first provide a discussion over the conflicts between the traditional and electronic spaces; and how the audiovisual sector- by virtue of its precedence- is striving to reshape contents in order to align with both spaces. Secondly, the study will focus on the new strategies developed within the audiovisual sector to adhere to the specificities of the Internet. Thirdly, it will zoom-in on the challenges of this space, including advertising, which has become an entity of its own. Finally, the paper will single out e-marketing for videos and discuss related issues that have drawn the attention of the audiovisual production sector in the Internet space.
The spaces of political expression and media space in Algeria
Published in: "Hikma" is an independent periodical magazine specialized in serious scientific research and deep philosophical studies
Aug 06, 2012
Arab Crises and the Arab Media Crisis
Published in: Journal of Scientific Research and Studies
Oct 14, 2007