2. Programs
  3. Bachelor of Communication and Crisis

Bachelor of Communication and Crisis

  • Type: Undergraduate
  • Credit Hours: 123 hrs
  • Language : Arabic & English
  • Campuses: Al Ain & Abu Dhabi
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Overview

  • Know the concepts of communication and media sciences, theories, ethical considerations, and legal frameworks.
  • Explain the fundamentals of scientific research in communication and media fields, including the steps for constructing and implementing research.
  • Analyze emerging communication and media phenomena and issues.
  • Discuss the role of communication and digital media in crisis and risk prevention.
  • Produce media products for communication crisis and risk that adhere to professional and ethical standards.
  • Plan to implement communication campaigns to address crises and risks effectively.

 

Skills acquired 

  • Planning and implementing crisis communication strategies.
  • Communication skills to address the public and mass media in crises.
  • Writing and editing media reports for communication crises.
  • Organizing and managing conferences and briefings during crises.
  • Using digital communication tools in dealing with crises.
  • Management of social media during crises and monitoring the organization's digital reputation.

 

Current available job opportunities:

  • Corporate Communication Executive.
  • Government Communication Executive.
  • Media Spokesperson.
  • Corporate Reputation Management Executive.
  • Digital Platforms Executive.
  • Risk Management Executive.
  • Embassies and Consulates Media Executive.

Admission Requirements

 

Click here to view Admission Requirements

Concentrations

Director of Communication and Media Program

College of Communication and Media
Al Ain University

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail(Al Ain): Communication@aau.ac.ae

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Course No Course Title CR.H. Prerequisite
General Education Requirements - Compulsory (Hrs : 27)
0102120 Computer Skills 3  
0201111A Science and Life 3  
0401120 English I 3  
0401121 English 2 3 0401120
0405100 Arabic Language 3  
0406110 Islamic Culture 3  
0409103 UAE Studies 3  
0501170A Fund. of Innovation and Entrepreneurship 3  
0508203A Scientific Research Methodology 3  
Society & Civilization - Elective (Hrs : 3)
0406100 Arabs & Muslims Contributions to Arts & Science 3  
0408101A Physical Education & Health 3  
0408105A Introduction to Early Childhood 3  
0409100A Ethical Awareness 3  
0409102A Environmental Awareness 3  
Managerial Skills - Elective (Hrs : 3)
0303100 Law and Society 3  
0408103A Thinking Skills 3  
0408104A Self Assessment 3  
0501100A Introduction to Time Management 3  
0501150A Leadership and Teamwork 3  
College Requirements - Compulsory (Hrs : 48)
0501200A Principles of Management 3  
0504200A Marketing Management 3  
0509100C Principles of Economics 3  
0601101 Introduction to Digital Media 3  
0601110 Principles of Design 3  
0601201 Mass Communication Law and Ethics 3 0601101
0601202 Mass Media in the UAE 3  
0601204 Communication Theories 3 0604100
0601206 AI Applications in Communication and Media 3 0102120
0601210 Multimedia in Communication and Media 3 0601110 , 0102120
0601312 Website Design in Communication and Media 3 0601110
0602200 Introduction to Advertising 3  
0602202 Digital Photography 3 0601101
0602203 Mass Communication Research Methods 3 0508203A
0603200 Introduction to Public Relations 3  
0604100 Introduction to Communication and Crises 3  
Specialization Courses - Compulsory (Hrs : 33)
0601360 Official Spokesperson 3 0604100
0603460 Dialogue and Negotiation Management 3 0603200
0604110 Crisis and Risk Communication Models and Theories 3 0604100
0604120 Reputation Management in Crisis 3 0604100
0604130E Strategic Communication in Crisis 3 0401121 , 0604100
0604140 Government Communication and Crisis Management 3 0604100
0604150 Digital Media in Crisis 3 0604100 , 0401121
0604370 Media release and Briefings 3 0604100
0604380 Media Production for Crisis Communication 3 Pre. Req. Hrs (90)
0604492 Internship for Communication and Crisis 3 Pre. Req. Hrs (120)
0604495 Graduation Project for Communication and Crisis 3 Pre. Req. Hrs (105)
Specialization Courses - Elective (Hrs : 9)
0603201 Public Opinion 3 0603200
0603202 The Art of Persuasion 3 0603200
0604306 AI in Crisis Communications 3 0601206
0604461 Communication and International Crises 3 0604100
0604471E Risk Management 3 0604100
0604481 Digital Diplomacy 3 0604100
0604491 Visual Identity for Institution 3 0601110

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