Mohammed Taher Nuseir, Ph.D

Deputy Dean, College of Communication and Media

Abu Dhabi Campus

+971 2 6133233

Communication_ad@aau.ac.ae

Biography

Mohammed Nuseir, A Professor in Marketing with a cross-cultural background, he joints Al ain University 2017 in the college of business. he possesses academic and training experience at multinational academic institutes and corporations. He holds academic degrees from the USA and Canadian Universities, along with experience in teaching UG and graduate courses in the field of marketing and Business. He has been supervising Master and Ph.D. students. Moreover, His work has been extended to research papers, where he published many papers in collaboration with some fellows in peer-reviewed international business journals, with a focus on topics that aim at leveraging technology in business development in the ME region.

Education

Ph.D. Marketing, Clark Atlanta University, USA.

M.Sc. Technology Management, Mercer University, Atlanta, Georgia, USA (AACSB Accredited)

B.Sc. Administrative sciences; Business Administration, Yarmouk University, Jordan.

Associate Degree E-Commerce & E-Marketing Studies, British Columbia, Institute of Technology, Vancouver, B.C, Canada.

Research Interests

Social Media, Digital Marketing, Social Marketing, Marketing Strategy and International Marketing

Selected Publications

1- Nusier, M. T. (2020).  Is advertising on social media effective an empirical study on the growth of advertisements on the Big Four [Facebook, Twitter, Instagram, WhatsApp].

International Journal of Procurement Management. Vol. 13, No. 1, 2020. (SCOPUS)

2-Nusier, M. T. (2020). Implementation of accounting standards as a company marketing strategy to attract shareholders.  International Journal of Economics and Business Research. Vol. 19, No. 1, 2019. (SCOPUS)

3-Nusier, M. T., & Abdallah AlShawabkeh. (2019). marketing communication in the digital age: Exploring Cultural Historical Activity Theory (CHAT) in examining Facebook's advertising platform. International Journal of Electronic Customer Relationship Management.  Vol. 12, No. 2, 2019. (SCOPUS)

4-Nusier, M. T. (2019). Establishing the link between Marketing and Accounting functions: A review. International Journal of Business Excellence.  Vol. 19, No. 4, 2019. (SCOPUS)

5-Nuseir, M. T., & Ghandour. A. (2019). Ethical issues in modern business management. International Journal of Procurement Management.  Vol. 12, No. 5, 2019. (SCOPUS)

6-Nusier, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE).   Journal of Islamic Marketing.  Vol. 10, No. 3, 2019. (SCOPUS)

7. Nuseir Mohammed, (2018) “Impact of misleading/false advertisement to consumer behavior”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

8. Nuseir Mohammed, (2018) “How big data is used in expanding marketing

Activities”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

 9. Nuseir Mohammed, (2018) “Digital media impact on SMEs performance in the UAE”  

 Academy of Entrepreneurship Journal Volume 24, Issue 1, 2018. (SCOPUS)

 

10. Nuseir Mohammed, Hilda Madanat, (2017) "The use of integrated management approaches and their impact on customers’ satisfaction and business success". International Journal of Business Excellence (IJBEX). Vol.11. No.1. (SCOPUS)

Conferences

N/A

Professional Experience

2017-Present              Professor, Al Ain University, Abu Dhabi, UAE

 

2014-2016                  Associate Professor, World Islamic University

 

2008-2013                  Associate Professor, New York Institute of Technology

 

 

2006-2008                   Assistant Professor, Arab Academy for Banking and financial sciences, Amman-Jordan, Teaching graduate level classes in, Marketing Communication, E-Marketing, Sales Management, and International Marketing

 

2004-2006                   Assistant Professor, Petra University, Amman-Jordan

Teaching undergraduate level classes in Marketing, Marketing Management, Sales Management, Marketing Communication, and E-Marketing

 

2002-2006                   Assistant Professor, Jordan University, Amman-Jordan

Teaching graduate level classes in International Business, International Marketing and Strategic Marketing

 

 

2002-2004                   Assistant Professor, Amman PrivateUniversity, Amman-Jordan

            Teaching undergraduate level classes in Marketing, Sports     

            Marketing   Advertising Promotion, Consumer Behavior, and  

            Strategic Marketing     

Teaching Courses

Marketing Management, Marketing Strategy, E-Marketing and Services Marketing.

Memberships

-          Member, The American Anti-Corruption Institute (AACI), USA, 2014.

-          Member, The International Academy of Business and Economics (IABE), USA, 2015.

 

Article

Establishing the link between marketing and accounting functions: a review

Published in: International Journal of Business Excellence

Nov 08, 2019

/ Mohammed Nuseir

Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The functions carried out by the marketing and accounting departments tend to be very different, and there has been little attempt to link them. This literature review examines the respective functions of the two departments and links them through the prism of the stakeholders, as the opinions of stakeholders are vital to the success of any organisation. The need to pass information to the stakeholders, and the way information among stakeholders is shared, can be a starting point to understanding the link between these departments. This study has identified the importance of eliminating the tiered perception of departments in an organisation by evaluating the functional relationships among them. It is crucial to understand that marketing and accounting functions 'meet' in a common place at the operational level.


Article

The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

Published in: Journal of Islamic Marketing

Sep 10, 2019

/ Mohammed Nuseir

Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers. Design/methodology/approach Using a descriptive research approach, this study used quantitative data to assess how the online purchase intentions of consumers in the UAE are influenced by e-WOM and brand image. Findings E-WOM has a significant impact on online purchase intentions and brand image among consumers. Brand image significantly influences the online purchase intentions of consumers. Research limitations/implications The conclusions may not be generalizable because not all areas of the UAE were represented in this study. In future studies, a larger and more inclusive sample would help to overcome this …