Mohammed Taher Nuseir, Ph.D

Deputy Dean, College of Communication and Media

Abu Dhabi Campus

+971 2 6133233


Ph.D. Marketing, Clark Atlanta University, USA.

M.Sc. Technology Management, Mercer University, Atlanta, Georgia, USA (AACSB Accredited)

B.Sc. Administrative sciences; Business Administration, Yarmouk University, Jordan.

Associate Degree E-Commerce & E-Marketing Studies, British Columbia, Institute of Technology, Vancouver, B.C, Canada.

Research Interests

Social Media, Digital Marketing, Social Marketing, Marketing Strategy and International Marketing

Selected Publications

1-Nuseir, M.T. and Ghandour, A. (2019) ‘Ethical issues in modern business management’, Int. J. Procurement Management, Vol. 12, No. 5, pp.592–605.


2-Nuseir, M. (2019), "The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)", Journal of Islamic Marketing, Vol. 10 No. 3, pp. 759-767.


3-Nuseir, M.T. (2019) ‘Is advertising on social media effective? An empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)’, Int. J. Procurement Management, Vol. X, No. Y,–xxx.


4-Nuseir, M.T. (2019) ‘Establishing the link between marketing and accounting functions: a review’, Int. J. Business Excellence, Vol. X,  No. Y,–xxx.


5-Nuseir Mohammed, (2018) “Impact of misleading/false advertisement to consumer behavior”. Int. J. Economics and Business  Research, Vol. 16, No. 4, 2018. (SCOPUS)

6-Nuseir Mohammed, (2018) “How big data is used in expanding marketing

Activities”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

7 -Nuseir Mohammed, (2018) “Digital media impact on SMEs performance in the UAE”  

Academy of Entrepreneurship Journal Volume 24, Issue 1, 2018. (SCOPUS)

8-Nuseir Mohammed, Hilda Madanat, (2017) "The use of integrated management approaches and their impact on customers’  satisfaction and business success".International Journal of Business Excellence(IJBEX).Vol.11. No.1. (SCOPUS)

9-Nuseir Mohammed, (2016) "Impact of Distance Dimensions on Ventures in Foreign Markets". International Journal of Business  Research. (IJBR).  Vol.16, No.1. (SCOPUS)

10-Nuseir Mohammed, (2016)"Internet Marketing and its impact on Online communities". Journal of International Business and  Economics (JIBE) Vol.16, No. 2. (SCOPUS).

11- Nuseir Mohammed, (2016) "Analyzing the Influence of International Entrepreneurship on the SMEs Exporting Performance Using Structural Equation Model: An Empirical Study in Jordan". International Journal of Business and Management. (IJBM). Vol. 11, No. 2, February 2016. (ERA, Ulrich's, EBSCOhost, ProQuest). 

12- Nuseir Mohammed, (2016) "Exploring the use of Online Marketing Strategies and Digital Media to improve the Brand Loyalty and Customer Retention". International Journal of Business and Management. (IJBM). Vol. 11, No. 3, 2016(ERA, Ulrich's, EBSCOhost, ProQuest).

13-Nuseir Mohammed, Hilda Madanat, (2015) "4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction". International Journal of Marketing Studies (IJMS). Vol. 7, No 4 (2015). (ERA, Ulrich's, EBSCOhost, ProQuest).



Teaching Courses

Marketing Management, Marketing Strategy, E-Marketing and Services Marketing.


-          Member, The American Anti-Corruption Institute (AACI), USA, 2014.

-          Member, The International Academy of Business and Economics (IABE), USA, 2015.



Establishing the link between marketing and accounting functions: a review

Published in: International Journal of Business Excellence

Nov 08, 2019

/ Mohammed Nuseir

Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The functions carried out by the marketing and accounting departments tend to be very different, and there has been little attempt to link them. This literature review examines the respective functions of the two departments and links them through the prism of the stakeholders, as the opinions of stakeholders are vital to the success of any organisation. The need to pass information to the stakeholders, and the way information among stakeholders is shared, can be a starting point to understanding the link between these departments. This study has identified the importance of eliminating the tiered perception of departments in an organisation by evaluating the functional relationships among them. It is crucial to understand that marketing and accounting functions 'meet' in a common place at the operational level.


The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

Published in: Journal of Islamic Marketing

Sep 10, 2019

/ Mohammed Nuseir

Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers. Design/methodology/approach Using a descriptive research approach, this study used quantitative data to assess how the online purchase intentions of consumers in the UAE are influenced by e-WOM and brand image. Findings E-WOM has a significant impact on online purchase intentions and brand image among consumers. Brand image significantly influences the online purchase intentions of consumers. Research limitations/implications The conclusions may not be generalizable because not all areas of the UAE were represented in this study. In future studies, a larger and more inclusive sample would help to overcome this …