د. محمد طاهر نصير

نائب عميد كلية الاتصال والإعلام

مقر أبوظبي

+971 2 6133233

Communication_ad@aau.ac.ae

سيرة شخصية

Mohammed Nuseir, A Professor in Marketing with a cross-cultural background, he joints Al ain University 2017 in the college of business. he possesses academic and training experience at multinational academic institutes and corporations. He holds academic degrees from the USA and Canadian Universities, along with experience in teaching UG and graduate courses in the field of marketing and Business. He has been supervising Master and Ph.D. students. Moreover, His work has been extended to research papers, where he published many papers in collaboration with some fellows in peer-reviewed international business journals, with a focus on topics that aim at leveraging technology in business development in the ME region.

التعليم

التسويق ، جامعة كلارك أتلانتا، الولايات المتحدة الأمريكية.

M.Sc. Technology Management, Mercer University, Atlanta, Georgia, USA (AACSB Accredited)

B.Sc. Administrative sciences; Business Administration, Yarmouk University, Jordan.

Associate Degree E-Commerce & E-Marketing Studies, British Columbia, Institute of Technology, Vancouver, B.C, Canada.

الاهتمامات البحثية

Social Media, Digital Marketing, Social Marketing, Marketing Strategy and International Marketing

منشورات مختارة

 

1- Nusier, M. T. (2020).  Is advertising on social media effective an empirical study on the growth of advertisements on the Big Four [Facebook, Twitter, Instagram, WhatsApp].

International Journal of Procurement Management. Vol. 13, No. 1, 2020. (SCOPUS)

2-Nusier, M. T. (2020). Implementation of accounting standards as a company marketing strategy to attract shareholders.  International Journal of Economics and Business Research. Vol. 19, No. 1, 2019. (SCOPUS)

3-Nusier, M. T., & Abdallah AlShawabkeh. (2019). marketing communication in the digital age: Exploring Cultural Historical Activity Theory (CHAT) in examining Facebook's advertising platform. International Journal of Electronic Customer Relationship Management.  Vol. 12, No. 2, 2019. (SCOPUS)

4-Nusier, M. T. (2019). Establishing the link between Marketing and Accounting functions: A review. International Journal of Business Excellence.  Vol. 19, No. 4, 2019. (SCOPUS)

5-Nuseir, M. T., & Ghandour. A. (2019). Ethical issues in modern business management. International Journal of Procurement Management.  Vol. 12, No. 5, 2019. (SCOPUS)

6-Nusier, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE).   Journal of Islamic Marketing.  Vol. 10, No. 3, 2019. (SCOPUS)

7. Nuseir Mohammed, (2018) “Impact of misleading/false advertisement to consumer behavior”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

8. Nuseir Mohammed, (2018) “How big data is used in expanding marketing

Activities”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

 9. Nuseir Mohammed, (2018) “Digital media impact on SMEs performance in the UAE”  

 Academy of Entrepreneurship Journal Volume 24, Issue 1, 2018. (SCOPUS)

 

10. Nuseir Mohammed, Hilda Madanat, (2017) "The use of integrated management approaches and their impact on customers’ satisfaction and business success". International Journal of Business Excellence (IJBEX). Vol.11. No.1. (SCOPUS)

 

المؤتمرات

N/A

الخبرات المهنية

2017-Present              Professor, Al Ain University, Abu Dhabi, UAE

 

2014-2016                  Associate Professor, World Islamic University

 

2008-2013                  Associate Professor, New York Institute of Technology

 

 

2006-2008                   Assistant Professor, Arab Academy for Banking and financial sciences, Amman-Jordan, Teaching graduate level classes in, Marketing Communication, E-Marketing, Sales Management, and International Marketing

 

2004-2006                   Assistant Professor, Petra University, Amman-Jordan

Teaching undergraduate level classes in Marketing, Marketing Management, Sales Management, Marketing Communication, and E-Marketing

 

2002-2006                   Assistant Professor, Jordan University, Amman-Jordan

Teaching graduate level classes in International Business, International Marketing and Strategic Marketing

 

 

2002-2004                   Assistant Professor, Amman PrivateUniversity, Amman-Jordan

            Teaching undergraduate level classes in Marketing, Sports     

            Marketing   Advertising Promotion, Consumer Behavior, and  

            Strategic Marketing     

العضويات

-          Member, The American Anti-Corruption Institute (AACI), USA, 2014.

-          Member, The International Academy of Business and Economics (IABE), USA, 2015.