د. محمد طاهر نصير

نائب عميد كلية الاتصال والإعلام

مقر أبوظبي

+971 2 6133233

Communication_ad@aau.ac.ae

سيرة شخصية

Mohammed T. Nuseir is a Professor in Marketing with a cross-cultural background, possessing academic and training experience at multinational academic institutes and corporations. He holds academic degrees from the USA and Canadian universities. Moreover, his work extended to research papers, where he has published many papers in collaboration with fellows in peer-reviewed journals. His research interest includes Digital Marketing, Social Media Marketing, Strategic Marketing, and Innovation. 

التعليم

التسويق ، جامعة كلارك أتلانتا، الولايات المتحدة الأمريكية.

M.Sc. Technology Management, Mercer University, Atlanta, Georgia, USA (AACSB Accredited)

B.Sc. Administrative sciences; Business Administration, Yarmouk University, Jordan.

Associate Degree E-Commerce & E-Marketing Studies, British Columbia, Institute of Technology, Vancouver, B.C, Canada.

الاهتمامات البحثية

Social Media, Digital Marketing, Social Marketing, Marketing Strategy and International Marketing

منشورات مختارة

 

1- Nusier, M. T. (2020).  Is advertising on social media effective an empirical study on the growth of advertisements on the Big Four [Facebook, Twitter, Instagram, WhatsApp].

International Journal of Procurement Management. Vol. 13, No. 1, 2020. (SCOPUS)

2-Nusier, M. T. (2020). Implementation of accounting standards as a company marketing strategy to attract shareholders.  International Journal of Economics and Business Research. Vol. 19, No. 1, 2019. (SCOPUS)

3-Nusier, M. T., & Abdallah AlShawabkeh. (2019). marketing communication in the digital age: Exploring Cultural Historical Activity Theory (CHAT) in examining Facebook's advertising platform. International Journal of Electronic Customer Relationship Management.  Vol. 12, No. 2, 2019. (SCOPUS)

4-Nusier, M. T. (2019). Establishing the link between Marketing and Accounting functions: A review. International Journal of Business Excellence.  Vol. 19, No. 4, 2019. (SCOPUS)

5-Nuseir, M. T., & Ghandour. A. (2019). Ethical issues in modern business management. International Journal of Procurement Management.  Vol. 12, No. 5, 2019. (SCOPUS)

6-Nusier, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE).   Journal of Islamic Marketing.  Vol. 10, No. 3, 2019. (SCOPUS)

7. Nuseir Mohammed, (2018) “Impact of misleading/false advertisement to consumer behavior”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

8. Nuseir Mohammed, (2018) “How big data is used in expanding marketing

Activities”. Int. J. Economics and Business Research, Vol. 16, No. 4, 2018. (SCOPUS)

 9. Nuseir Mohammed, (2018) “Digital media impact on SMEs performance in the UAE”  

 Academy of Entrepreneurship Journal Volume 24, Issue 1, 2018. (SCOPUS)

10. Nuseir Mohammed, Hilda Madanat, (2017) "The use of integrated management approaches and their impact on customers’ satisfaction and business success". International Journal of Business Excellence (IJBEX). Vol.11. No.1. (SCOPUS)

 

الخبرات المهنية

  • 2017-Present
    Professor, 
    Al Ain University, Abu Dhabi, UAE
  • 2014-2016
    Associate Professor, 
    World Islamic University
  • 2008-2013
    Associate Professor
    , New York Institute of Technology
  • 2006-2008
    Assistant Professor, Arab Academy for Banking and financial sciences, Amman-Jordan, Teaching graduate-level classes in, Marketing Communication, E-Marketing, Sales Management, and International Marketing
  • 2004-2006
    Assistant Professor, Petra University, Amman-Jordan
    Teaching undergraduate level classes in Marketing, Marketing Management, Sales Management, Marketing Communication, and E-Marketing
  • 2002-2006
    Assistant Professor, Jordan University, Amman-Jordan
    Teaching graduate-level classes in International Business, International Marketing and Strategic Marketing
  • 2002-2004                   
    Assistant Professor, Amman PrivateUniversity, Amman-Jordan
    Teaching undergraduate level classes in Marketing, Sports
    Marketing   Advertising Promotion, Consumer Behavior, and  Strategic Marketing     

العضويات

  • Member, The American Anti-Corruption Institute (AACI), USA, 2014.
  • Member, The International Academy of Business and Economics (IABE), USA, 2015.