Rahima Aissani, Ph.D
Dean, College of Communication and Media
Associate Professor
Al Ain Campus
Education
Ph.D., in Information and Communication Sciences, University of Algeria
M.Sc., Communication, University of Annaba, Algeria
B. Sc., Information Sciences, University of Constantine, Algeria
Research Interests
- Communication Theories
- Influence of the Mass Communication and Media
- Digital Media
Selected Publications
- Islam Hatamleh, Rahima Aissani, Raneem Alduwairi, (2024), The Role of Social Media Motivation in Enhancing Social Responsibility, Social Sciences, 13(8).
- Islam Habis Mohammad Hatamleh, Rahima Aissani, (2024), Investigating the Dynamics of Social Media Addiction and Well-Being in Jordan: An Empirical Analysis, Social Sciences, 13(7).
- Rania Abdallah, Reneh Abokhoza, Rahima Aissani, (2024), The Use of Multimedia in Newspapers: A Study on the Websites of Emirati Newspapers, Studies in Media and Communication, 12 (2).
- Rahima Aissani, Abdallah, R.A.-Q., Taha, S., Al Adwan, M.N. (2023), Artificial Intelligence Tools in Media and Journalism: Roles and Concerns, 2023 International Conference on Multimedia Computing, Networking and Applications, MCNA 2023Hybrid, Valencia19 June 2023through 22 June 2023.
- Islam Habis Mohammad Hatamleh, Amjad Omar Safori, Mohammed Habes, Othman Tahat, Amer Khaled Ahmad, Rania Abdel-Qader Abdallah and Rahima Aissani. (2023): "Trust in Social Media: Enhancing Social Relationships", Social Sciences, 12: 416.
- Abdulrahman Essa Al Lily, Abdelrahim Fathy Ismail, Rahima Aissani, Fathi M. Abunasser, Saima M. Shahpo, Ali Khalifa Atwa Abdullatif and Ghada N. Elmorsy. (2023):"Sociocultural Causes of Ambiguity in Arab Academic Writings", Publications, 11, 25.
- Rahima Aissani, Abdoulaye Kaba, Ghaleb A. El-Refae, Maysaa Hassan Wehbe, Haneen Kanaan. (2023):” Evaluating Distance Learning Experience during Corona Pandemic as Perceived by Media Students in Arab Universities”, Journal of Higher Education Theory and Practice Vol. 23(4).
- Abdelhafid K. Belarbi, Ghaleb A. El Refaem, Rahima A. Aissani (2023): “Internationalization of Education and the Brain Drain Paradox: Case of the MENA Region”, Journal of Higher Education Theory and Practice Vol. 23(3).
- Rahima Aissani, (2023), AAU Uses of Communication and Education Technology in Distance Learning during a Corona Pandemic- Presentation and Evaluation", EAMMIS 2022 Conference “From the Internet of Things to the Internet of Ideas: The role of Artificial Intelligence“ in Lecture Notes in Networks and Systems. Vol. 557, (Chapter 21)
- Rahima Aissani, (2022), The Media Briefings of the MOHAP and its Communication Content to Raise Awareness of the Coronavirus, Dirasat: Human and Social Sciences, 49(3), 398–413.
Teaching Courses
- Communication Theories
- Introduction to Public Relations
- Mass Communication Research Methods
- Mass Communication Law and Ethics
- Planning Advertising Campaigns
- Writing for public relations
- Campaigns for public relations
- Media Production
- Organization of special events and activities
Memberships
- Member of Academic Committee in International Center for Government Communication - Sharjah.
- Advisory member of the Gulf Radio and Television Authority.
Expertise related to UN Sustainable Development Goals:
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.This person’s work contributes towards the following SDG(s):

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