Farah Saboune, MA

Instructor

Abu Dhabi Campus

+971 2 6133002

farah.saboune@aau.ac.ae

Biography

Farah Saboune, A Current instructor of Media and Public relation at al Ain University in Abu Dhabi since January 2021. She has Eleven years of experience in the field of teaching. She taught several courses in different universities in Lebanon. Her philosophy of teaching in the design & Advertising field and Mass Communication Field is that all the students have a different way of thinking and creativity and must have a stimulating interactive environment where they can grow mentally, emotionally and socially. It is her desire to create this type of atmosphere where students can be united all together and meet their full potential in brainstorming and creating new ideas in their domain. She welcomes all kinds of ideas that let the students’ curiosity lead them to high achievement levels. Her aim is to deliver positive energy and attitude to students in order to inspire and encourage them. Moreover, she has eight years of experience in the field of design and advertisement in which she was responsible for creating outdoor campaigns for different companies which were advertised throughout Lebanon.

Research Interests

  • Social Media platforms
  • Virtual Reality (VR) and augmented Reality (AR)
  • Advertising on social media platforms
  • Metaverse world 
  • Web revolution
  • Digital Media 
  • Digital Marketing
  • E-Commerce on Social media networks

Selected Publications

1- F. M. F. Saboune, "Virtual Reality in Social media marketing will be the new model of advertising and monetization," 2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS), Milan, Italy, 2022, pp. 1-7, doi: 10.1109/SNAMS58071.2022.10062551.

 

2- A. I. Aljumah, M. T. Nuseir, G. E. Refae, A. E. Awawdeh, F. M. F. Saboune and S. Urabi, "Harnessing IoT, E-Business, and Digital Marketing for Enhancing User Satisfaction and Performance in UAE’s Hotel Industry: An Empirical Study," 2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS), Valencia, Spain, 2023, pp. 259-266, doi: 10.1109/ICCNS58795.2023.10193239.

Conferences

1- Hybrid Participation in the 9th International Conference on Social Networks Analysis, Management and Security (SNAMS 2022)

* F. M. F. Saboune, "Virtual Reality in Social media marketing will be the new model of advertising and monetization," 2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS), Milan, Italy, 2022, pp. 1-7, doi: 10.1109/SNAMS58071.2022.10062551.

 

2- Hybrid Participation in the International Conference On Intelligent Computing, Communications, Networking and Services (ICCSN 2023)

* A. I. Aljumah, M. T. Nuseir, G. E. Refae, A. E. Awawdeh, F. M. F. Saboune and S. Urabi, "Harnessing IoT, E-Business, and Digital Marketing for Enhancing User Satisfaction and Performance in UAE’s Hotel Industry: An Empirical Study," 2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS), Valencia, Spain, 2023, pp. 259-266, doi: 10.1109/ICCNS58795.2023.10193239.

Professional Experience

Professional and Teaching Experience:

  • January 2022 until now: Instructor at Al Ain University - Abu Dhabi
  • 2012 until now: Freelance Graphic Designer at Happy Soap Agency
  • 2016 until 2021: Instructor at the Lebanese University Faculty of Fine Arts - Branch 3
  • 2012 until 2021: Instructor at the Technical Institute of Tripoli
  • 2012 until 2019: Senior Graphic Designer at Ad Effect - Advertising Agency
  • 2012 unitl 2019: Senior Graphic Designer at Lamunia Hotel and wellness spa
  • 2015 until 2019: Instructor at the Technical Institute of higher education - IPNET
  • 2014 until 2017: Instructor at the American University of Culture and Education - AUCE 
  • 2014 until 2015: Instructor at the American University of Technology
  • 2013 until 2014: Instructor at the Lebanese High Institute of Technology

 

Skills:

  • Adobe Illustrator 
  • Adobe Photoshop
  • Adobe In. Design
  • Adobe Premiere 
  • Adobe After Effect
  • Adobe XD

 

License and certifications / Workshops

  • Nov 2021: The Fundamentals of Digital Marketing from Google Digital Garage
  • 2020: Mind Map Workshop
  • 2020: NLP: Neuro-Linguistic Programming - First Level

 

Participation:

 

  • 2023: Participation in Volunteer Work with the Organizing Team for the Khalifa Award of Education Event at Emirates Palace, Abu Dhabi - 2023.
  • 2022: Participated in the International Government Communication Forum for Universities competition and were selected among the top five universities.
  • 2021: Selected to be a member of the senior project jury for all the lebanese technical institutes in the Main branch Beirut . Dekwene

Teaching Courses

Undergraduate course:

Current courses: 

  • Electronic Advertising (Taught in English)
  • Strategic Advertising (Taught in English).
  • Printed Advertising
  • Advertisement Management
  • Writing for Advertisement
  • Photojournalism - Adobe Photoshop
  • Digital Photography - Adobe Photoshop
  • Introduction of fine arts - Adobe Illustrator
  • Multimedia - Adobe Premiere 
  • Introduction of Advertisement management 
  • Web Design - Basic HTML - UI & UX
  • Television and Radio Advertisements 
  • Planning advertisement Campaign 
  • Public Relation and social media 
  • Media Production - Adobe Illustrator & Adobe Premiere
  • The art of persuasion
  • Recent Courses
  • The art of Typography - one
  • The art of Typography - two
  • The art of Arabic & Latin Typography
  • The art of Arabic Typography 
  • Infographic Pixel - Adobe Photoshop
  • Infographic Vector - Adobe Illustrator
  • Sketching Conceptual Idea
  • Sketching, Drawing, Coloring Conceptual visual Graphics
  • History of Graphic Design
  • Graphic Design 02
  • Graphic Design 03
  • Illustration
  • Printable Variables
  • Digital Presentation

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

This person’s work contributes towards the following SDG(s):

  

 

Memberships

1- Member of the Innovator and Sustainability Department in Al Ain University, tasked with the responsibilty of organizing Al Ain University' Student Competiton.