Education

Doctor of Philosophy in Art and Arts Sciences | Visual Communication

M.Res., Arts and Science of Arts, Lebanese University, Lebanon

M.A., Visual Communication, Lebanese University, Lebanon

B.Sc., Visual Communication, Lebanese University, Lebanon

Research Interests

• Integrated Communication and Visual Design
• Creative Advertising and Digital Transformation
• Visual Media and Digital Content
• Advertising, Society and Digital Ethics
• Traditional and Digital Marketing and Advertising on Social Media Platforms
• Immersive Advertising with VR, AR, and the Metaverse

Selected Publications

•  F.M.F.Saboune, "AI-Driven Marketing Strategies: Unlocking Growth Potential and Operational Efficiency in the Digital Communication Landscape" 2024 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS), Dubrovnic, Croatia, 2024 

• A. I. Aljumah, M. T. Nuseir, G. E. Refae, A. E. Awawdeh, F. M. F. Saboune and S. Urabi, "Harnessing IoT, E-Business, and Digital Marketing for Enhancing User Satisfaction and Performance in UAE’s Hotel Industry: An Empirical Study," 2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS), Valencia, Spain, 2023, pp. 259-266, doi: 10.1109/ICCNS58795.2023.10193239.

•  F. M. F. Saboune, "Virtual Reality in Social media marketing will be the new model of advertising and monetization," 2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS), Milan, Italy, 2022, pp. 1-7, doi: 10.1109/SNAMS58071.2022.10062551.

Teaching Courses

• Electronic Advertising (Taught in English)
• Strategic Advertising (Taught in English).
• Printed Advertising
• Advertisement Management
• Writing for Advertisement
• Television and Radio Advertisements 
• Planning advertisement Campaign 
• Direct Marketing 
• Introduction to Advertising
• Introduction of Fine Arts
• Digital Photography
• Multimedia 
• Web Design