Abdulkrim Ziani, Ph.D

Professor

Abu Dhabi Campus

+971 2 6133544

abdulkrim.ziani@aau.ac.ae

Biography

In September 2023, , I joined the College Communication and Media Al Ain University , holds a PhD in Media and Communication Sciences from Grenoble University, France 2007. University professor since 2001 at Al-Fateh University (currently Tripoli) Libya until 2012, University of Bahrain from 2012-2020, Al-Ahlia University, Bahrain, 2020 -2021, Professor in Faculty of Mass Communication at Umm Al Quwain University in 2021-2023 ,. Editor-in-chief of the Africa News Portal since 2013, and previously held the position of director of the Libyan Al-Badeel satellite channel (government channel) 2009-2011. He worked as an advisor to the head of the Libyan Foreign Information Authority (a government body) in 2011. I assumed the position of Deputy Director of the project for the development of Libyan satellite channels and complementary projects (a government project of the Libyan National Security Council) in 2010. Published more than 30 research papers in Arabic and English in specialized international journals, including 14 research within the Scopus database, and published seven books in the field of media and communication sciences and politics. Member of the Network of UNESCO Chairs in Communication (Orbicom), Montréal, Canada, And Member of the Artificial Intelligence Journalism Foundation for Research and Foresight, Dubai. 

Education

PhD, in Communication and Media Sciences, Grade: Very Honora, University of Stendhal, Grenoble 3, France, 2007. Thesis title: “Al-Jazeera and the war on Iraq: Media coverage and journalistic treatment.”.

MA, Studies of Developing Societies, Faculty of Social and Applied Sciences, Al-Fateh University, Tripoli, 2000. Master title “The American press: its components and methods of dealing with issues of global liberation.”, Very Good.

Diploma, specializing in social development and planning, Faculty of Social and Applied Sciences, with a very good grade, Al-Fateh University, Tripoli. 1998., Very Good.

BA, Media Studies, 1994, Benghazi University, Libya, Very Good .

Research Interests

I have recently conducted, individually and collaboratively, research on an international level including participating in national and international conferences and festivals, and I have published several peer-reviewed journal articles, books and book chapters in the field of:

- Communications Studies,

- New Media,

- Journalism Studies,

-  Digital Journalism,

 

 

Selected Publications

  • Almestarihi, R, Ahmad, A, Y. A. Bani, Frangieh, Rana H, Abualsondos, Ibrahim A., Nser, K, Ziani, A  (2024) Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability.2024., Uncertain Supply Chain Management, Volume 12, Issue 2, (SCOPUS) Pages 1275 – 1284,DOI :10.5267/j.uscm.2023.11.009

  • Elareshi, M., Ziani, A., & Alsridi, H. (2023). The Perceptions of Iraqi Internally Displaced Persons of Social Media Use during War and Conflict. Jurnal Komunikasi: Malaysian Journal of Communication, (SCOPUS) 39((1)):21-36 DOI: 10.17576/JKMJC-2023-3901-02
  • Habes, M., Elareshi, M., Ali, S., & Ziani, A. (2022). Analyzing the Portrayals of Child Sexual Abuse of Urdu Newspapers in Developing Countries. Pertanika Journal of Social Sciences and Humanities, (SCOPUS) JSSH-8532-2021, 1-18.
  • Habes, M., S., Elareshi, M., Ahmed, A.; Ziani, A., & Alsridi, H. (2022) Smart interaction and social TV used by Jordanian University students, Technology in Society, Volume 71 (SCOUPS) 102110.
  • Elareshi, M., Habes, M., Al-Tahat, K., Ziani, A., & Salloum, S. A )2022) Factors affecting social TV acceptance among Generation Z in Jordan, Acta Psychologica, Volume 230 (SCOUPS), 103730.
  • Elareshi, M., Habes, M., Salloum, S., Youssef, E., Alfaisal, R., & Ziani, A. (2022). SEM-ANN-Based Approach to Understanding Students’ Academic-Performance Adoption of YouTube for Learning during Covid. Heliyon, (SCOPUS), 8(4), e09236.
  • Ziani, A., Elareshi, M., Chaudhary, S., & Alsridi, H. (2022). Gulf Elites’ Dependence on International Press in Times of Crisis: The US-Iran crisis 2019-2020. Jurnal Komunikasi: Malaysian Journal of Communication, (SCOPUS) 38(1), 1-19.
  • Elareshi, M., Ziani, A., & Al Shami, A.  (2020). Deep learning analysis of social media content used by Bahraini women: WhatsApp in focus, Convergence: The International Journal of Research into New Media Technologies, (SCOPUS) 1–19.
  • Elareshi, M., & Ziani, A, & Alsridi, H (2020). Perceptions of Online Academics’ and Al-Jazeera.net’s News Coverage of the Egyptian Political Transformation 2013-2014:  Jurnal Komunikasi: Malaysian Journal of Communication (SCOPUS) 36(1):124-146. 
  • Elareshi, M., & Ziani, A. (2019). Digital and Interactive Social Media among Middle East Women: Empirical TAM Study, Journal of Communication Media Watch (SCOPUS). 10(2), 235-250.
  • Al-Qudah, M. Ziani , A & Al Rajehi, M ( 2018 ) . Arab Opinion Leaders’ Attitudes and Perceptions towards the Coverage of Da’esh News by Arab and non-Arab TV News Services, Media Watch. (SCOPUS). 9(3), 437-446. 
  • Ziani, A., & Elareshi, M. (2018). The Impact of Educated Users’ Interactions in Social Media (Facebook) in the Arab World. Journal of Arab & Muslim Media Research, (SCOPUS).  11(1), 25-44. 
  • Ziani, A., Elareshi, M., Alrashid, M., (2018). Journalism Education in the GCC Region: University students’ and professionalism perspectives. Journal of Communication Media Watch (SCOPUS), 9(1), 52-68. 
  • Ziani, A., Elareshi, M., & Alrashid, M. (2017). Social Impact of Digital Media: Growth pattern of Facebook in the Arab world. Journal of Communication Media Watch (SCOPUS), 8(2), 177-191.
  • Ziani, A., Fahmy, S., Al-Jaber, K., & Elareshi, M. (2014). Young adults’ Perception of Satellite TV News Services in Bahrain. Journal of Arab and Muslim Media Research, (SCOPUS) 7(1), 3-20.

Conferences

  • Elareshi, M, Habes, M,   Ziani, A , Romdhane, S.B. The Mobile Apps Inflammatory and Terrorism in Saudi Arabia ( 2023 ) Proceedings - 2023 10th International Conference on Social Networks Analysis, Management and Security, SNAMS 2023, 10th International Conference on Social Networks Analysis, Management and Security, DOI:10.1109/SNAMS60348.2023.10375416 (Springer - SCOPUS).

  • Daoud, M.K., Al-Qeed, D.M., Al-Gasawneh, J.A., Ziani, A.( 2023 )Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions  زProceedings - 2023 10th International Conference on Social Networks Analysis, Management and Security, SNAMS 2023, 2023, DOI : 10.1109/SNAMS60348.2023.10375481 (Springer - SCOPUS).
  • Al Mansoori, A. Ali S,Pasha, S,.Alghizzawi, M., Elareshi, M., & Ziani, A.& Alsridi, H. (2023). Technology Enhanced Learning Through Learning Management System and Virtual Reality Googles: A Critical Review. In: Hamdan, A., Harraf, A., Buallay, A., Arora, P., Alsabatin, H. (eds) From Industry 4.0 to Industry 5.0. Studies in Systems, Decision and Control, vol 470. Springer, Cham. https://doi.org/10.1007/978-3-031-28314-7_48(Springer - SCOPUS).
  • Pasha, S.A. Sharif H, Ali S, Al-Misfari  A , Elareshi M , Ziani A & Habes M. (2023). Perceptions of Incorporating Virtual Reality of Goggles in the Learning Management System in Developing Countries Digitalization: Opportunities and Challenges for Business. ICBT 2022. Lecture Notes in Networks and Systems, vol 621 pp 879–886. Springer, https://doi.org/10.1007/978-3-031-26956-1_82(Springer - SCOPUS).
  • Habes, M., Ali, S., Qamar, A., Elareshi, M., Ziani, A., & Alsridi, H. (2022). Public Service Advertisements and Healthcare Attitudinal Changes in Developing Countries: Pakistanis’ perspectives. In: Alareeni, B., & Hamdan, A. (eds) Explore Business, Technology Opportunities and Challenges After the Covid-19 Pandemic. Vol 495 (pp. 433-442). Springer, Cham. https://doi.org/10.1007/978-3-031-08954-1  (Springer - SCOPUS).
  • Ziani AK., Elareshi M., Habes M., Tahat K.M., Ali S. (2021) Digital Media Usage Among Arab Journalists During Covid-19 Outbreak. In: Musleh Al-Sartawi A.M., Razzaque A., Kamal M.M. (eds) Artificial Intelligence Systems and the Internet of Things in the Digital Era. EAMMIS 2021. Lecture Notes in Networks and Systems, vol 239 (pp. 126-129). Springer, Cham. https://doi.org/10.1007/978-3-030-77246-8_12(Springer - SCOPUS).
  • Habes, M., Ali, S., Khalid, A., Abou Haykal, H., Elareshi, M., Khan, T., & Ziani, A. (2021) E-Learning Acceptance During the Covid-19 Outbreak: A Cross-sectional Study. In: Musleh Al-Sartawi A.M., Razzaque A., Kamal M.M. (eds) Artificial Intelligence Systems and the Internet of Things in the Digital Era. EAMMIS 2021. Lecture Notes in Networks and Systems, vol 239 (pp. 65-77). Springer, Cham. https://doi.org/10.1007/978-3-030-77246-8_7(Springer - SCOPUS).
  • Pasha, S., Sharif, H., Ali, S., Al-Misfari, A., Elareshi, M., & Ziani., A. (2022). Perceptions about Incorporating VR Goggles in the Learning Management System in Pakistan. The International Conference on Business and Technology (ICBT’2022), EuroMid Academy of Business and Technology, 12-13 November, Hilton Istanbul Bomonti, Istanbul, Turkey (IEEE - SCOPUS).
  • Habes, M., Ali, S., Pasha, S., Alghizzawi, M., Elareshi, M., & Ziani, A. (2022). Technology-Enhanced Learning through Learning Management System and Virtual Reality Googles: A critical review. The International Conference on Business and Technology (ICBT’2022), EuroMid Academy of Business and Technology, 12-13 November, Hilton Istanbul Bomonti, Istanbul, Turkey (IEEE - SCOPUS).
  • Tahat, D., Tahat, K., Habes, M., Elareshi, M., Al Jwaniat, M., & Ziani, A. (2022). News Media Use and Political Participation in the Middle East: Jordan as an example. The 23rd International Arab Conference on Information Technology (ACIT'2022), 22-24 November, Al Ain University, Abu Dhabi, UAE (IEEE - SCOPUS).
  • Alhumaid, K., Ayoubi, K., Habes, M., Elareshi, M., Salloum, S., & Ziani, A. (2022). Social Media Acceptance and e-Learning Post-Covid-19: New factors determine the extension of TAM. The 9th International Conference on Social Networks Analysis, Management and Security (SNAMS-2022), 14-17 November, Milan, Italy (IEEE - SCOPUS).
  • Habes, M., Pasha, S., Ali, S., Elareshi, M., & Ziani, A. (2022). Technology-Enhanced Learning Acceptance in Pakistani Primary Education. The European, Asian, Middle Eastern, North African Conference on Management & Information Systems (EAMMIS2022), 13-14 May, Coventry University, UK (Springer - SCOPUS).. [Won the Best Paper Award].
  • Habes, M., Alghizzawi, M., Elareshi, M., Ziani, A., Qudah, M., & Al Hammadi, M. (2022). E-Marketing and Customers’ Bank Loyalty Enhancement: Jordanians’ perspectives. Paper presented at the International Conference on Economics and Administrative Sciences (ICEAS 2022), 23-24 March, Zarqa University, Jordan (IEEE - SCOPUS).
  • Habes, M., Ali, S., Qamar, A., Elareshi, M., Ziani, A., & Alsridi, H. (2022). Public Service Advertisements and Healthcare Attitudinal Changes in Developing Countries: Pakistanis’ perspectives. Paper presented at the CBF International Conference on Business and Technology (CBF2022), 23-24 March, Ahlia University, Bahrain (Springer - SCOPUS).
  • Ziani, A., Elareshi, M., Habes, M., Tahat, K., & Ali, S. (2021). Digital Media Usage among Arab Journalists during Covid-19 Outbreak. Paper presented at the European, Asian, Middle Eastern, North African Conference on Management & Information Systems (EAMMIS2021), 19-20 March, Istanbul Medeniyet University, Turkey (Springer - SCOPUS).
  • Habes, M., Ali, S., Khalid, A., Abou Haykal, H., Elareshi, M., Khan, T., & Ziani, A. (2021). E-Learning Acceptance during the Covid-19 Outbreak: A cross-sectional study. Paper presented at the European, Asian, Middle Eastern, North African Conference on Management & Information Systems (EAMMIS2021), 19-20 March, Istanbul Medeniyet University, Turkey (Springer - SCOPUS).
  • Habes, M., Ali, S., Salloum, S., Elareshi, M., Ganji, S. F. G., Ziani, A., & Elbasir, M. (2020). The Influence of YouTube Videos on ELA During the COVID-19 Outbreaks in Jordan. Paper presented at the 6th International Conference on e-learning (ECONF'20), 6-7 December, University of Bahrain, Bahrain (IEEE - SCOPUS).
  • Habes, M., Ali, S., Salloum, S., Elareshi, M., & Ziani, A.  (2020). Digital Media Usage to Improve Students' Academic Performance: An empirical investigation of social-TV. Paper presented at International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT2020 Virtual-Free Conference), 20-21 December, University of Bahrain, Bahrain (IEEE - SCOPUS).
  • Al-Jaber, K., Elareshi, M., & Ziani, A. (2018). Impact of New Media Platforms on the Gulf Political Communication Landscape: Consumption patterns and public sphere. Paper presented at the 13th Global Communication Association Conference (13GCAC), University Rey Juan Carlos, Madrid, Spain (17-20 May).
  • Ziani, A., Elareshi, M., Alrashid, M., & Al-Qudah, M. (2018). Perception of Bahraini Women towards the Use of WhatsApp: Empirical TAM study. Paper presented at the 1st Conference on Media and Communication (ICMC 2018), Abu Dhabi University, UAE (19-21 March). [Won the Best Paper Award].
  • Ziani, A., & Elareshi, M. (2017). The Future of Journalism Education in the Digitalization Age: University Students’ and Professionalism Perspectives in GCC States. Paper presented at the 3rd International Conference on Communication and Management, Communication Institute of Greece, Athens (24-27 April).

Professional Experience

  •  Professor, college communication and Media, Al Ain University, UAE, 2023- Present
  • Professor, Department of Mass Communication , University Umm Al Quwain, UAE, 2023
  • Associate Professor, Department of Mass Media, University Umm Al Quwain, UAE, 2021- 2022
  • Associate Professor, Department of Media and Public Relations, Al-Ahlia University, Bahrain, (2020 -2021)
  • Associate Professor, Department of Media, University of Bahrain (2017-2020)
  • Assistant Professor, Department of Media, University of Bahrain (2012-2016)
  • Assistant Professor, Department of Media, University of Tripoli (2008-2012)
  • Lecturer at the Media Department, Tripoli University, (2003-2006)
  • Assistant Lecturer, Department of Media, University of Tripoli, (2001-2003)

Teaching Courses

  • Communication Theories [in Arabic], [MA]
  • Communication Research [in Arabic], [MA]
  • Seminar Research [in Arabic], [MA]
  • Qualitative Curriculum [in Arabic], [MA]
  • Computer Journalism [in Arabic], [BA]
  • Editing of Digital Journalism [in Arabic], [BA]
  • Journalistic Writing for the Media [in Arabic], [BA]
  • Integrated Communication Campaign [in Arabic], [BA]
  • Mass Media Ethics [in Arabic], [BA]
  • Mobile journalism [in Arabic], [BA]
  • Data Journalism [in Arabic], [BA]
  • Writing for Journalism [in Arabic], [BA]
  • Social Media Management [in Arabic], [BA]
  • Media Research Methods [in Arabic], [BA]
  • Field Training in Digital Journalism [in Arabic], [BA]

Memberships

  • Member of the Network of UNESCO Chairs in Communication (Orbicom), Montréal, Canada, (2022).
  • Member of the Artificial Intelligence Journalism Foundation for Research and Foresight, Dubai, (2020). 
  • Founding member, Euro-Mediterranean Union for Press and Media, Berlin, (2020). 
  • Member of the International Institute for International Renewal, Madrid, (2020) 
  • Member of the Bahrain Journalists Association, (2019)
  • Member of the Inspiring Economics Society, Bahrain, (2017) 
  • Member of the Bahrain Academic Association, (2017)
  • Representative of the Arab Federation for Leadership Development in the Kingdom of Bahrain, (2017) 
  • Member of the Arab Federation for Leadership Development, Egypt, (2017) 
  • An active member of the Bahrain Society for Public Relations (2016).
  • Member of the Scientific Research Group on Peace, Philosophy and Media Freedom, Algeria, (2015).