Textbooks
Compulsory College Requirements
Course Code | Course Name | Textbook Title | Name of Authors | publisher | Year of Publication |
---|---|---|---|---|---|
0102411 A | Multimedia | Multimedia design and production | Tariq Esmael Mohammed, Translation of Nasruddin Ayadi and Sadiq Rabeh | Dar AL Afaq Almushreqa | 2018 |
Multimedia Foundations: Core Concepts for Digital Design | Vic Costello | 2nd2016 | |||
0506423A | Web Design | Responsive Web Design with Adobe Photoshop | Dan Rose | Adobe Press | 2015 |
0601200 | Introduction to Journalism | Introduction to traditional and digital journalism | Dr. Hussein Ali Ibrahim Al Falahi | University Book House | 2017 |
0601201 | Mass Communication Law and Ethics | Laws and ethics of media work | Dr. Hosny Mohamed Nasr | University Book House | 2017 |
0601202 | Mass Media in UAE | Media in UAE | Dr. Fawzia Al Ali | Al Falah Library | 2016 |
0602200 | Introduction to advertising | Advertising foundations and principles | Dr. Alnoor Dafullah Ahmad | University Book House | 2016 |
0602201 | Introduction to Fine Arts | Gateways to Art: Understanding the Visual Arts | Debra J. DeWitte , Ralph M. Larmann , M. Kathryn Shields | Thames & Hudson | 2015 |
0602202 | Digital photography | Secrets of Digital Photography (5 Parts) | Scott Kilby | Arab Science House | 2014 |
0602203 | Mass Communication Research Methods | Media Research Methods | Dr. Saad Suleiman Al Mashhadani | University Book House | 2017 |
0603200 | Introduction to Public Relations | Introduction to Public Relations | Dr. Reham Ali Noir | University Book House | 2017 |
0603201 | Public Opinion | Introduction to public opinion | Dr. Kamil Khurshid | Dar Osama | 2015 |
Major: Journalism
Course Code | Course Name | Textbook Title | Name of Authors | publisher | Year of Publication |
---|---|---|---|---|---|
0603202 | The Art of Persuasion | The art of persuasion | Henry Manz | Galilee Library | 2016 |
0601481 | Journalism Campaigns | Media awareness campaigns | Abdul latif Aloufi | King Saud University’s Publications | 2012 |
Major: Advertising
Course Code | Course Name | Textbook Title | Name of Authors | publisher | Year of Publication |
---|---|---|---|---|---|
0602330 | Integrated Marketing Communications | Integrated marketing communications | Dr. Ali AL Zoghbi | Bright Horizons Publishing House | 2018 |
0602430 | Direct marketing | Contemporary Marketing | Dr. Mahmoud Haridi | Egyptian Publishing | 2014 |
0602431 | Branding and Trade Mark | Trademarks and Industrial Designs in the GCC | Dr. Wael Bondouk | University Thought Center, Egypt | 2006 |
Major: Public relations
Course Code | Course Name | Textbook Title | Name of Authors | publisher | Year of Publication |
---|---|---|---|---|---|
0603310 | Writing for Public Relations | Translation d. Fayed Rabah, d. Mai Khaja | Writing for PR format and style | University Book House | 2009 |
0603320 | Protocol and Etiquette | Dr. Fadel Al BadraniRivett, R. & Whittington, Bob | The art of etiquette in building social and diplomatic relationsDiplomatic Protocol: Etiquette, Statecraft & Trust | University Book HouseWhittles Publishing | 20152017 |
0603330 | Public Relations Management | Dr. Mustafa Humaied Altaei Jaishri Jethwaney & NN Sarkar | Management and communication activities in public relationsPublic Relations Management | Dar Osama - JordanSterling | 20172017 |
0603340E | International Public Relations | Dr. Manal HelalTuncer , M. Umut | International Public RelationsInternational public relations: practices and approaches (ed) | Al - Masirah Publishing & Distribution HousePeter Lang | 20152018 |
0603350 | Media Production | Muhammed Nagi AljawharPaul Dwyer | Traditional and electronic media materialsUnderstanding Media Production | University Book HouseRoutledge Publisher | 20132018 |
0603360E | Online Public Relations | Haig, MattKelleher, TomSandra Duhé | E-PR: the essential guide to public relations on the Internet.Public relations online: Lasting concepts for changing media.New media and public relations, 3nd | Kogan Page Publishers.Sage publications.Peter Lang International Academic Publishers | 200020072017 |
0603470 | Organizational Communication | Dr. Mohamed Gohar Joep P. Cornelissen | Organizational CommunicationCorporate Communication: A Guide to Theory and Practice | University Book HouseSage Publications- | 20152017 |
0603480 | Case Studies in Public Relations | Judy VanSlyke Turk and John Paluszek | Public Relations Case Studies from Around the World | Peter Lang Inc., International Academic Publishers | 2017 |
0603460 | Dialogue and Negotiation Management | Hussein Tarawneh Mehdi Said Al - AzzawiSteve Gates | Negotiation and conflict resolution management Negotiation Engineering: A Practical Guide to Negotiation Techniques, Persuasion and Goal CompletionThe Negotiation Book: Your Definitive Guide to Successful Negotiating | University House for Publishing and DistributionCulture for publication and distributionWiley | 20162015 |
0603461 | Public Relations and Social Media | Public relations and social networks | Osama Publishing House | Dr. Husien Mahmoud | 2015 |
0603481 | Organization of Special Events | Khaled Al AmeriLynn Fuhler | Managing conferences, celebrations, festivals and exhibitionsSecrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals | Dar El Farouk For Cultural Investments - CairoFlying Compass Press | 20082016 |