The College of Communication and Media seeks to achieve leadership in education, media and journalism by employing the latest research methods and modern technology with the latest professional standards applied that contribute to community service and being complemented with the necessary competencies for its development, based on the principle of commitment to ethics and contemporary national identity.
The missions of the College of Communication and Media are to:
- Strengthen the role of the university to be a leader in developing competencies in the field of journalism and public relations.
- Contribute to the development of the media profession and journalism, through its emphasis on active learning, scientific research and information technology.
- Be distinguished in community service in the UAE (government and private institutions) by providing opportunities for training in journalism, advertising, public relations, collaboration with individuals and entities that interest at the local, regional or international standard.