Objectives 

 

  1. Develop the skills of students in the practice of journalism by providing them with basic theories and concepts that help them to practice the profession of journalism.  
  2. Train students in mastering the skills of writing advertising and marketing communication.  
  3. Qualify students to practice journalism and news gathering, editing, designing and press ejecting.  
  4. Provide students with the skills necessary for research, media studies and public opinion research using the latest technology so special. 
  5. Train students in the skills of planning media campaigns and advertising as well as advertising in various media.  
  6. Give the students the skills of scientific research in the fields of journalism, and prepare them for work in the local and international media. 
  7. Provide local ministries and institutions with specialized people in the areas of public relations, journalism, advertising to be able to promote the media for contribution to overall national development needs of society. 
  8. Provide students with opportunities for field training, connecting theoretical education with field work, and to communicate with the various institutions of society.
  9. Train students to practical skills necessary to build closer ties between the university and local and regional organizations, using the latest means of written, visual and audio communication.

 

Learning Outcomes

 

 Learning outcomes of the Communication program - Journalism

1.

Lists the basic principles of journalism and of various types and means of promotion.

2.

Uses different curricula in the study issues, such as press releases and press search steps.

3.

Applies layout skills and displays the types, levels, components and requirements.

4.

Develops the skill of writing newspaper articles and differentiates between the different types of articles.

5.

Practices investigative journalist in the light of ethics and obligations.

6.

Applies models of specialized press positions of the process.

7.

Acquires the necessary skills in writing press releases for the various arts of preparing reports and news.

 

 Learning outcomes of the Communication program - Advertising

1.

Identifies and defines the elements, types, sources and stages released.

2.

Advertises models designed using modern advertising techniques.

3.

Researches and studies advertising and public opinion research using modern technology.

4.

Plans advertising campaigns in various media.

5.

Employs the latest technology in editing and writing advertisements.

6.

Produces text ad for print, radio, TV and other electronics.

 

 Learning outcomes of the Communication program – Public Relations

1.

Identifies what are the public relations and organizational aspects of professional and ethical application.

2.

Determines the role of public relations in crisis management and risks.

3.

Analyzes the problems of facing public relations and media relations along with their resolutions.

4.

Manifests the roles of strategic planning in public relations.

5.

Employs the skills of scientific research in developing plans for public relations and ways of developing them.

6.

Employs modern technology to document public relations between different organizations.