Ala’aldin Zahra, MA

Instructor

Al Ain Campus

+ 971 3 7024974

alaaldin.zahra@aau.ac.ae

Education

M.A Design & Branding Strategy, Brunel University of London

B.S. Graphic Design, Al Yarmouk University, Jordan.

Research Interests

  • Marketing, brand image, brand equity and consumer behaviour.
  • Psychology, Advertising, and Communication
  • Graphic Design, Typography.

Selected Publications

  • Farhi,F,Jeljeli,R, Zahra.A, Saidani.S, Feguiri.L, Factors behind Virtual Assistance Usage among iPhone Users: Theory of Reasoned Action, International Journal of Interactive Mobile Technologies (iJIM), Kassel University Press, Germany, 17(02),2023,https://doi.org/10.3991/ijim.v17i02.36021, Scopus Q2.

Conferences

  • Jeljeli, R., Farhi, F, Zahra.A. (2022). How do AI and PR Facilitate Artificial Intelligence in Reputation Management? A Case Study of Banking Sector Customers in UAE. CFP in “The International Conference on Business and Technology (ICBT2022)”, 12-13 November, Istanbul, Turkey. (Best Paper Award)

Teaching Courses

  • Internship in Public Relations
  • Internship in Advertising 
  • Internship in Journalism
  • Introduction to Advertising
  • Strategic Advertising
  • Printed Advertising
  • Online Advertising
  • Multimedia
  • Web design
  • Branding and Trademarks
  • Direct Marketing
  • Introduction to Fine Arts
  • Graphic Art
  • Digital Photography
  • Photojournalism

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

This person’s work contributes towards the following SDG(s):