Soad Matar, Ph.D

Asisstant Professor

Abu Dhabi Campus

+971 2 6133242


Ph.D. Media Communication from Franch-Comte University 2007 - France with highest mention and congratulation of Jury

Master degree I and II in Media Communication - Franch-Comte University- France

BA of Media-Communication- American University in Cairo – Egypt (AUC)

Research Interests

  • New Media
  • Media Security
  • Public speaking and persuasion
  • Media and cultural criticism
  • International Public Relation
  • Communication and Media research and analysis

Selected Publications

  1. Nagwa Abu Hiba  andMatar. S (2017), “The Role of Media Device in Spreading the Legal Culture in Society”. Published In Scopus Ref: 1816-949X  Volum12-ISSU 12
  2. Matar. S (2018), “Polarization in the Arab world for youth through social Media.” (Under Publishing)
  3. Matar .S ( 2018)   “Globalization, Media and Communication Technology and the Issue of cultural security”.
  4. Matar. S ( 2018)  ” Information technology and mobility of concepts: the concept of the “Other”  (Under Publishing)
  5. Matar .S ( 2018)  “The language of dialogue in Arab countries - An analytical study Content Analysis" (under editing )
  6. Matar. S ( 2018) , “Terrorism and Stereotypes in the French Media discourse.”  (under editing )
  7. Matar. S ( 2015), Imagination and argumentation in contemporary Egyptian Movie (Inspired from Taha Hussein Novel). The CELF  Bordeaux III conference« language and imagination in literary discourse, and media policies in Africa ».
  8. Matar. S (2014), Argumentation in the French media discourse in the shadow of the events 9\11. Third International Conference on Social Sciences and Humanities in the Islamic World, Kuwait.
  9. Matar. S (2013),  A L'ombre du 11 Septembre 2001. Mise en mots du terrorisme et Islamalgame.  La journée du savoir et des jeunes chercheurs at Dijon - France (50), 33-39.
  10. Matar. S  ( 2012), Statistical analysis of the lexical structures dominant in the universe of ethics discourse in French media", philology in Franche-Comte revue, 25.
  11. Matar. S (2012), Learning Strategies in Multilingual Communication.  The Science journal by JMFB, Dijon-France, 25.
  12. Matar. S (2012), Argumentative dialogue with the Other in The Holy Quran".   SCR London's International First Conference on Social Sciences, London- Great Britain. Published in London University Journal.


  • Certificate in Recognition of service to Zayed University: Dedication Commitment and support at ZU in 2015 at UAE
  • Received the Young Researcher Award from JMFB in 2009 at Dijon- FRANCE.
  • Received the Young Researcher Award from JMFB in 2008 at Dijon- FRANCE.
  • Dozens of Letters and Certificates of appreciation and thanks from various accredited sources.
  • Attendance certificates for many conferences.

Teaching Interests:

  • International Public Relation;
  • Internship;
  • Public Relation through the internet;
  • Media Law and Ethics;
  • Protocol and Etiquettes;
  • Public opinion;
  • Media in UAE;
  • Public Relation and Social Media Witting for Public Relation.