Professor at the College of Communication and Media, Al Ain University since 2019 until now interested in scientific research in the field of mass communication, media ,marketing commucations and advertising
PhD : Social Science (Mass Communication and Marketing), University of Rajasthan, India, 2000
M.A.: Arts (Management) University of Rajasthan, India, 1996 .
B.A.: Journalism and Media, (Public Relations and Advertising), Yarmouk University, Jordan.1994
Communication .Mass Communcation ,Social Media.Marketing Communication..Social Media Marketing.advertising management .Social Media
Exploring the Effectiveness of Augmented Reality in Enhancing Brand Engagement: A Study of Digital Marketing Strategies.Quality - Access to SuccessOpen AccessVolume 24, Issue 196, August 2023.
Mobile Marketing: Exploring the Efficacy of User-Centric Strategies for Enhanced Consumer Engagement and Conversion Rates.International Journal of Membrane Science and TechnologyVolume 10, Issue 2,.2023
The Relationship Between Mobile Marketing and Customer Perceptions in Jordanian Commercial Banks: The Electronic Quality as A Mediator Variable.International Journal of Membrane Science and TechnologyVolume 10, Issue 2, 2023.
The Demographic and Psychological factors (Targeting Segmentation) Effect on the Effectiveness of Digital Advertising Campaigns in Arab Markets. Journal of Namibian Studies, 33 S2(2023.
-Investigate the Influence of Social Media Marketing Campaigns on the Acceptance of the Vaccination Program Approved by the Jordanian Ministry of Health Among Jordanian Families. Journal of Namibian Studies: History Politics Culture.Vol. 33 (2023): Special Issue 2
-Efficacy Of Marketing Communications' Strategy (MCS): An Empirical Study, journal of positive school psychology , Volume 6, Issue 6 (2022) (Scopus).
-Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceiv. International Journal of Data and Network Science.vol 7.No 6(2022)(Scopus).
Impact of Integrated Marketing Communications'(IMCs) on Hotels' marketing Performance(2019(,International Journal of Innovation, Creativity and Change, vol 8, No 9 (in SCOPUS).
Impact of Social Media on Marketing and Operations Performance of Small and Medium Enterprises in Jordan: Applying Delphi Method in Social Media Studies.(accept 2020)IJBG.) (SCOPUS))
How Destination Brand Equity and Destination Brand Authenticity Influence Destination Visit Intention: Evidence from the United Arab Emirates.journal of promotion management.Vol 27,No 7 (2021)(Scopus).
Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan,international journal of data and network scirnce.vol 5.No 4(2021)(Scopus).
USER-GENERATED CONTENT – CONSUMER BUYING INTENTIONS NEXUS: THE MEDIATING ROLE OF BRAND IMAGE,Academy of Strategic Management Journal.Vol 20, NO 4, 2021 (Scopus).
The role of media in raising awareness of UAE people from Covid19 pandemic.Arab Journal of Media Studies.v 13 , no 13
- Customer satisfaction at the quality of services at Queen Alia International Airport in Jordan, London Business Research Conference, London, UK 2017 .
- The Implementation of Alternative Marketing Strategies and Their Impact on Five Stars Hotels Performance in The Capital, Amman in The Light of Arab Region Crisis- 7th European Business Research Conference-15 -16 December 2016 | Venue: University Roma Tre, Italy
- Workshop Participation, AIDS and Media, Dhaka, Bangladesh(2006)
- The role of media in raising awareness of UAE people from Covid19 pandemic.Arab Journal of Media Studies.v 13 , no 13-2021
- The second international scientific conference entitled Media and Artificial Intelligence in a Renewed World -
July 16-17 (2022) The impact of artificial intelligence technologies on the media sector
(public relations and advertising) - online - Palestine, the Arab Center for Research and Media Studies -
- Manager of Office the King Abdullah II Fund for Career Development and Counseling in Irbid University 2003- 2007
- Assistant Dean of Student Affairs, Irbid University 2004-2005
- Head of Tourism and Marketing Department, Irbid University 2006-2007
- Journalist in Jordan news agency from1996-2015
Graduation Project.Management of Public Relation,Introduction to public relations. Marketing management, writing for advertising. TV and radio advertising. Public relations management. Administrative communications.principle of management Tourism media, Advertising, Sales Management, Promotion, marketing principles,Hotel Aadvertising, Organization of onferences, Marketing Communications, International relations..Media in UAE.Inrouduction to Advertizing.advetising Management.Internatioal Advertising.Oraganaizational Communcation Public opion.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.
This person’s work contributes towards the following SDG(s):
- Jordanian Press Association (Jordan)1999- Present.
- The World Press Association, 1999- Present.